Exhibit Design

You have a story to tell and an experience to deliver. While your project and the challenges you face may be unique, our exhibit designers use a methodical design approach that consistently results in your trade show program success.

Steelhead's exhibit design team understands how an environment drives human behavior, exploring how texture, material, lighting, graphic hierarchy, and space planning contribute to the successful communication of your brand within a trade show display.

So where do we start on the journey to exceptional exhibit design?? The answer is simply...with you. Exhibit designs that have impact on the trade show floor don't happen by accident, nor can they be measured on looks alone. Rather, the exhibit presence is born from a process which begins with your ability to communicate your trade show goals and objectives.

The path to trade show success starts with us asking questions essential in gaining insight into what matters to you and your company.

Strategic Questions:

• What is the strategic intent of attending trade shows?
• What are the goals around attracting and capturing leads?
• In whole dollars, what is the potential value of each lead in terms of revenue?
• Is there a specific product or service you will be focusing on at the trade show?
• What metrics will be used to measure the success of the show?
• What financial, creative and personnel resources have been set aside to execute the strategy?
• Staffing requirements?

Exhibit Design Questions (Creative and Tactical):

• Which key elements of the brand are being communicated?
• Is the use of a campaign or theme being considered as part of the event, and if so, is it over-riding, subservient, or complimentary to the brand messaging?
• How many, demonstration areas, meeting spaces, registration areas, and theater or presentation areas are needed?
• What are the specific requirements of each of these areas?
• What are the key messages and how are they to be organized within the graphic hierarchy?

Rarely asked, yet often important questions:

• Does your boss or President have a genuine dislike of the color blue, even though it is a large part of the brand palette?
• How much storage will be needed given the fact that you have already instructed the staff to leave their laptops in the hotel room, yet they rarely listen to anything you say?
• If you have the pleasure of staffing the registration desk, will you need a chair?
• Are there any 'special needs' for some of the higher level (real or imagined) staffers such as refrigeration for the bottle water?

This list could go on and on, as you know.

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