Consumer Electronics Show (CES)

Client: Nero

Tradeshow: Consumer Electronics Show (CES)

Tradeshow Location: Las Vegas

Description:

The Consumer Electronics Show (CES) is held in Las Vegas every January and offers exhibitors; who are manufacturers, re-sellers, and suppliers of consumer technology products and services, access to a large group of retailers, content providers and creators, broadband developers, wireless carriers, cable and satellite TV providers, installers, engineers, corporate buyers, government leaders, financial analysts and the media from around the world.

NERO 45x50 Rental Exhibit CES Las Vegas LVCC

Client/Objective: Nero turned to Steelhead with clear set of trade show objectives--create a full-turnkey rental exhibit design, graphics, and logistics solution that would:

• Position nero as the industry leader in digital media solutions software.
• Allow them to demonstrate their latest product offerings.
• Create a space where they could entertain and appreciate customers, prospects, and partners.
• Achieve all objectives while adhering to the stated budget.

The solution: The 100% custom rental exhibit used large mural graphic panels to communicate a current brand campaign and re-enforced nero's leadership. Product demonstrations were given on the exterior of the exhibit while the interior featured a private lounge and bar.

Steelhead handled all of the show services for NERO and delivered the turnkey solution within the budget-as promised.