The Exhibitor Show is North America's largest exhibition for Event and Trade Show products and services. Held in Las Vegas each spring, trade show and event managers and coordinators are able to see first-hand the latest trends in event and trade show marketing along with the suppliers leading the way.
Steelhead Productions 20x20 Exhibitor Show 2009 Las Vegas
Client/Objective: For our Exhibitor Show, we wanted to communicate to trade show and event managers that even in the tough economic times we face, there is still a way to exhibit effectively by renting high quality exhibits from Steelhead.
The solution: Our creative team developed a theme to communicate our core message maximizing value to our customers. The exhibit included the Lemonade Lounge, where attendees could see how we take sour budgets and turn them into sweet exhibits. Attendees were sent drink tickets before the show that could be redeemed in the lounge for hard lemonade. While the drink was being prepared, a flare bartender from one of Las Vegas’ premier night clubs provided the entertainment.
In addition to giving our attendees something to remember, we were able to increase booth traffic by 50%!!