Sage is a big company, a really big company. They are the global leader in providing software solutions to nearly every facet of small to mid-size business to include accounting, operations, customer management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries.
With so many vertical markets to serve and so many trade shows to attend, Sage needs a really smart trade show program.
Smart Money. In the way costs can be contained given the large number of events they attend each year.
Smart Design. A set of exhibit properties that can be individually tailored from show to show in order to position the brand correctly for each market Sage serves.
Smart Support. With a limited event staff, Sage needed a trusted partner to manage the show services, graphic inventory, and hundreds of details for each and every show.
Steelhead's solution to such a challenge has been in a word, smart. Sage attends an average of 15-20 shows each year in booth spaces 20x20 or greater and yet they don't own a single exhibit property (in fact they haven't purchased an exhibit in over 5 years). Renting their exhibits from Steelhead saves SAGE thousands of dollars each year in would be storage and refurbishment costs and allows them to match their cash outlay to expenses as they occur-Smart Finance. Each exhibit is designed to meet the specific needs and objectives for each show- maximizing their presence-Smart Exhibiting. And every service form, logistics coordination, and billing process is handle by Steelhead which allow Sage's event staff to simply do more with less- Smart Service.