For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for everything to go smoothly.
Planning a trade show is an excellent opportunity for a leader to take charge and encourage success for the business. However, there are a few cases where poor leadership can kill your success before you even get to the show floor.
Take a look at these four common ways that leaders can disrupt their organization's ability to execute, and then consider the solutions for ensuring it doesn't happen to your team.
Ever had someone standing over your shoulder, commenting on everything you do and making you feel like they don't trust you? Needless to say, this isn't always the most motivating technique for getting work done.
Sometimes, it's hard for leaders to hand over control to others, especially when they know exactly how they want it done. Nitpicking every single component isn't an effective form of leadership. Instead, it illustrates distrust in the abilities of employees, making them not so keen to do their best, most creative work. After all, why try when their manager is going to change it all anyway?
Give your team members room to explore as they plan your exhibit design. Yes, sometimes they'll fail. More often, they'll turn your trust and respect into hard work, innovation, and success.
2) Showing Bias
We've all heard you're not supposed to have a favorite child. Well, the same goes for your employees. Everyone is biased — it's a natural human trait, which makes it that much harder to avoid.
When leaders exhibit bias among their employees, it leaves some feeling unvalued and encourages them to lose motivation. The problem is even worse when it affects teams who have to work together towards a common goal.
Practice hyper-awareness of the potential for bias to creep into your decision-making. Try to diversify the pool of supervisors who make critical decisions in your organization, and always choose partners who can provide the best results, not the ones you like the most.
3) Cooperation Over Collaboration
Cooperation happens when people work independently to achieve a goal. Collaboration is when people work as a team to do something collectively. When leaders promote cooperation over collaboration, they create opportunities for individual recognition that leaves some team members feeling disconnected and under-appreciated.
Encourage a collective spirit within your organization. Lead by example through collaborative efforts between other members of your leadership team, and avoid giving positive recognition that focuses only on individuals.
4) Allowing Bad Behavior
Leaders often make the mistake of being too lenient when it comes to behavioral issues. Many assume that confrontation makes employees uneasy and allowing a few bad behaviors indicates a looser, more fun work environment. Instead, it suggests that bad behavior goes unpunished and encourages others to take advantage.
Promote a positive work environment by making it clear that there are consequences for bad behavior. When you do, you'll show employees that things like micromanaging, gossip, favoritism, and poor conduct, which can destroy a team's ability to work together, aren't tolerated.
By focusing on cultivating a company culture of collaboration, positivity, and trust, leaders improve the productivity of their employees and pave the way for success at trade shows, and all other facets of their business.
Want more tips on driving success at your next trade show? Download our white paper, 7 Keys To An Irresistible Trade Show Campaign.