Lather, rinse, repeat. Lather, rinse, repeat. Lather, rinse, repeat.

Ever feel like that’s your whole trade booth experience? Lather, rinse, repeat: The never-ending cycle of doing the same thing over and over again.

Maybe it isn’t so bad. If your results are amazing, please continue. Don’t let us get in your way.

But in our experience — and not to brag, but it’s pretty extensive — this type of approach means you’re:

  • Hiding from embarrassingly dismal results
  • Not sure what to do or where to go for help

The most important first step is: refuse to get caught in the cycle. You must ignore its tantalizing teases at all costs.

In other words, don’t just settle. This is true even if your ROI is through the roof. You should always look to improve. Otherwise, it’s too easy to be seduced into doing the same thing over and over again while thinking to yourself, “it’s sure to work better this time.”

The Next Step: Reach Out For Help


Our Steelheaders pride themselves on the awesome support they give to our customers. And that’s not just a platitude hanging on our conference room wall. It’s a promise we take seriously.

But instead of telling you how amazing our team is, we’d like to invite you to experience it for yourself.

What if we told you it would help make your next trade show a hit?

All you have to do is answer the five easy questions below, either on your own or with your team. Don’t worry, this isn’t a test. It’s more about helping you reflect upon and analyze your most recent trade show experience. The only wrong answer is a dishonest one.

Once you have answered the questions, contact us, and let’s discuss them together.

Our team of experts will listen and talk with you. We’ll share best practices, new and different ideas, and potential opportunities you can take advantage of to ensure your next trade show knocks your face off. Not to mention, you’ll get the results you’ve only ever dreamed of.

You in? We can’t wait to hear from you.

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5 Questions Every Trade Show Exhibitor Should Ask to Improve Their Results:

1. What should be eliminated from your booth experience? And why?

Example: Did visitors have to share information unnecessarily? Did they need to watch or read something they already knew about?

2. What should be reduced from your booth experience? And why?

Example: Did product demos last too long and clog up the flow of the booth?

3. What experience should be increased? And why?

Example: Were demos so effective that maybe you should try having a product theater?

4. What experience should be created? And why?

Example: 5-minute meetings with an industry expert? An Augmented Reality experience?

5. What can make the experience more Exhibit Happy®?

Not sure what that means? Don’t worry, you can skip this one. We can talk about it together.

We’re ready to talk when you are.

Contact us to chat through your answers with a trade show expert.

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