As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time engaging online. Connecting with customers via email, phone calls, websites, and social media pages have made digital marketing the name of the game. This transition has left sales calls and office visits an afterthought.
However, the marketing world has seen a rise in more structured face-to-face marketing (such as tradeshows and educational conferences) and the theory for the increase boils down to that these interactions provide benefits that digital marketing can’t. At its most basic, face-to-face marketing matters because it enable companies to make personal connections with customers – something that can’t be done as easily within the digital marketing space.