The face-to-face marketing opportunities found at live events, traditional retail spaces, and trade shows will always be the most preferred way to connect with customers and prospects.
But if you’re not pivoting to include virtual experiences to enhance your physical presence, you’re missing out on some incredible benefits for both your brand and your customers and prospects.
Taking your marketing virtual will actually expand your audience engagements by increasing the flexibility in which those engagements can be experienced. It will also allow you to capture more robust data.
Sounds exciting, right?
Let's jump into the top 7 benefits of virtual environment marketing:
1. Increases Customer & Prospect Engagement
There are so many options for engagement when it comes to virtual environments. Check out some of our favorite suggestions here.
One great benefit of investing in a virtual environment is that it can house all of your existing content in one spot. It can also be used for many different kinds of brand marketing engagements. And if updates are needed, it is much more cost-effective in the virtual space.
2. Creates a Competitive Creative Advantage
Your virtual environment is the place to showcase your brand and even experiment with different designs and applications.
If the platform is customizable to your needs, you can add in as many or as few features as you want to create the ultimate brand experience for your users.
“If you want to stay ahead of your competitors, you need to keep your potential customers longer on your homepage by allowing them to interact with your services.”
As you know, websites are a critical tool for communicating information to audiences. But virtual environments really take things to the next level by letting your consumers actually engage with your products and services.
Competitive virtual marketers know they must go beyond the simple click of a mouse and cumbersome text to keep audiences engaged with their brand. This can easily be achieved by allowing exclusive access to your brand’s virtual environment.
3. Skyrockets Sales Conversions
When users are immersed in your virtual environment, you have their full attention. Use this opportunity to allow your customers and prospects to interact with your product offerings. It’s a great way to implement “try before you buy” methods. People buy from people and brands they like is an old adage, after all.
When you have the opportunity to completely customize an interactive online experience to your customers’ needs, you’re building trust with your audience. This will only lead to conversions and sales, and who doesn’t want that?
4. Boosts Market Reach
If you’re planning a marketing engagement at a trade show in Chicago, or a pop-up retail event in Los Angeles, or a facility open house in Dubai … well, people need to either live there or travel to that spot to participate in the brand experience.
By including your virtual environment to your marketing for these live events, location is no longer a hindrance.
Not only will you be able to interact with customers and prospects on a national or even global level, but capacity and imagination expands as limits within a physical space are no longer an issue.
5. Amplifies Brand Awareness
Owning a virtual environment empowers marketers to meet their customers and prospects at the right moment. A multi-faceted platform allows for engagement and interaction in a variety of settings, which means you can meet your users in each stage of the buying journey.
By including an interactive virtual experience into your sales funnel, it creates a low barrier of entry for users to engage with your brand without feeling like they’re being sold to. When you can guide your customers and prospects through an interactive space that has relevant content just for them, it’s another way to build trust with your audience, while also increasing brand awareness.
6. Enhances Customer Loyalty
When it comes to engaging customers, the interactive educational components in your virtual environment are an awesome way to nurture them with relevant content. Treat them to a memorable, fully immersive educational experience. If they walk away with knowledge of something new that they can actually apply in their lives, then you’ll quickly gain a loyal customer base.
You can also use your virtual environment to host a VIP happy hour, customer appreciation event, exlcusive product drop....the possibilities are endless. There are so many creative ways to engage with your customers. And when done right, they’ll not only come back for the next one, they’ll be excited about it.
7. Increases ROI
Investing in a virtual environment has the potential for amazing ROI. Why?
The cost to produce and launch a full virtual environment is minimal compared to the typical expenses relative to face-to-face marketing. However, though your physical presence is always essential, the return potential for your virtual presence can exceed your physical presence just given its’ inherit ability to expand your reach nationally and globally.
Not to mention all the added benefits listed above!
Now that you’re hyped up on all of the amazing benefits of owning a virtual marketing environment, why not book a FREE demo with us and take the next step in elevating engagements for your brand?