We're thrilled to release a new eBook: The Ultimate Guide to Designing a Trade Show Booth. It's a step-by-step guide that guides you through the process of designing a new booth from start to finish.
Why did we write this eBook? We understand that planning for a trade show can be a stressful experience. For years, we've helped brands come up with incredible designs and worked to find ways that we can take the stress out of exhibiting. We wanted to share our secrets with you.
The Ultimate Guide isn’t just about coming up with a great design, it also has lots of great info any trade show marketer should have before they begin their booth design process. Here's just a sample of what you'll find inside.
- Choosing to rent or buy
- Logistics of shipping, storage, handling, and booth setup
- How to align your marketing goals with your design
- How to determine your exhibit budget
- Tips on prepping booth staff for a great show
- Plus a whole lot more!
Want a sneak peek? Here's a look at Chapter 2!
Chapter 2 — Choosing to Rent or Buy
Before you can start talking about a design, you must decide whether renting or purchasing a booth makes sense for your brand.
At Steelhead, we’re admittedly biased, but we believe buying a booth is only setting your brand up for failure. Purchased booths demand significant up-front costs, require more time and logistical resources, and suffocate dynamic marketing. If you do decide to buy, here’s what you need to consider:
Committing to a Money Pit
Purchasing a booth requires a significant up-front investment. But the costs don’t stop there. For every show you attend, you still have to pay for shipping and handling, and for labor teams to set up and tear down your booth. Between shows, you have to deal with maintenance and repairs when booth elements get damaged or worn-out. And, if you want any changes or updates, those will always cost extra. Finally, whenever your booth isn’t in use, you’re racking up storage fees.
A custom-designed rental incorporates all those extras into one flat fee, saving you time and money. On average, a custom rental costs 70% less than a purchased booth.
Reruns Don’t Work
Most brands use a purchased exhibit for at least 3-5 years to offset the significant costs of a booth purchase. That means using the same graphics, the same design, and the same marketing message year after year after year.
It’s hard work keeping your marketing fresh and innovative. The perfect booth reflects those efforts. By buying, you’re forced to keep the same design or shell out exorbitant amounts of money to keep up with the pace of your marketing. With a custom rental, you can afford to change your booth for every show you attend.
Stale Marketing Misses the Moment
Dozens of variables affect the character of every trade show you attend, from your own changing marketing goals, products, and services to the show’s region, demographics, industry, and theme. All these factors combine to make each show a unique moment in time and a unique opportunity for your brand to capitalize on that moment. A custom rental allows you to create a design that’s specific to that moment, so you maximize your brand’s potential at every show.
If you buy a booth and have to use the same design at every show because you can’t afford to change it, you’re missing that opportunity.
Like what you're reading? Check out the rest of our eBook here: The Ultimate Guide to Designing a Trade Show Booth.