Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want their booth to stand out at their next trade show, wall-size graphics and larger-than-life signage are a great place to start.
Creating large-format graphics that work in real life are challenging. Installing, storing, and printing graphics for a trade show booth on a large scale isn’t easy. That’s why we work with Tectronics, one of the leading graphics vendors in the industry, to help bring their customers’ biggest visions to life on the show floor.
To learn more about what goes into creating large format graphics, we sat down with Tectronics to discuss the latest trends, best practices, and innovations to watch out for in the world of large format graphic applications. Here’s what they had to say.
Best for Large Graphics Installations? Silicone Edge Graphic Fabrics
Silicone Edge Graphic (SEG) fabrics are the best option for brands that want a hassle-free option for their large graphics needs. When graphics are printed on a rigid surface, they end up being heavy and awkward to handle. SEG fabrics solve that issue, by incorporating a silicone-beaded edge that snaps directly onto a lightweight aluminum frame. The result is a substrate that is easy to print on and even easier to install, handle, and store.
Key Benefits of SEG Fabrics
- Lightweight — Instead of massive, rigid signs that weigh a ton, SEG fabrics are far more lightweight and easy to manage.
- Easy Installation — SEG fabrics feature a silicone-beaded edge that quickly and easily slips into the groove of a lightweight aluminum frame.
- Durability — Compared to rigid graphics, fabrics aren’t at risk of bending, crimping, or creasing when they’re being installed, stored, or cleaned.
- Flexibility — Because they’re easy to store and handle, brands can maintain multiple large graphic displays that are switched out seasonally or by individual events.
Innovations to Watch
As innovations in UV printers and ink continue to develop, vendors and manufacturers are constantly finding new ways to add subtlety and depth to the types of graphics applied to SEG fabrics. Additionally, advancements in aluminum fabrication are allowing awe-inspiring frame designs that raise large graphic displays to a completely new level.
Tectronics Makes it Happen: Extrahop Case Study
For the last two years, Tectronics has brought the most innovative graphic displays on the market to life for our clients. With three locations strategically positioned across the US for faster shipping and quicker turnaround times, their design studios are dedicated to the highest level of customer service, innovation, and quality.
Were asked by tech company ExtraHop to create a custom-designed booth for Black Hat in Las Vegas. ExtraHop presented a challenging graphics request: print on sheets of glossy, black, aluminum DiBond®.
Tectronics met the challenge of printing onDiBond® by developing a new printing method specifically designed for the material. This created an eye-popping display with vivid colors that looked great against the glossy black background.
Innovative graphics solutions from Tectronics are just one of the benefits of renting a custom-designed booth. Find out how a custom rental can help you achieve your marketing goals and take the stress out of your next trade show. Download our free guide: The Ultimate Guide To Designing A Trade Show Booth.