Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September 23–26, will showcase the latest solar, smart energy, energy storage, and fuel cell technology.

To help get you inspired for the upcoming show and others like it, we wanted to share the work we did with Outback Power for last year’s event.

Capitalizing on Outback’s Powerful Position

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Outback Power is a solar solutions pioneer. For Solar Power International 2018, they wanted a booth that would give them ample opportunities to display their wide range of products. Plus, they didn’t want a booth that felt cluttered.

Fortunately, their 30’ x 30’ space on the show floor was in a great location, just steps from the main entrance and on a corner of two main walkways.

We started our layout by placing a backlit reception area in the corner of the space, so it would welcome attendees as they came through the venue’s front doors. Then, we worked to add tall architectural features that boosted the booth’s visibility from other areas of the show floor.

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The Ultimate Guide to Designing a Trade Show Booth

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Fitting Form with Function

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To keep Outback’s booth feeling open, we minimized the number of structures within their space. Wherever possible, we also combined elements to save space without sacrificing features. Here’s how it worked:

  • A central booth structure with eye-catching graphic overlays included:
    • A large hanging sign that grabbed attendee attention
    • A private meeting space with seating for up to four people
    • A locking storage room for extra booth materials and products
    • Clearly positioned graphics and an interactive demo station
  • Dual, 16-foot, double-sided graphic pillars added height and provided the perfect backdrop for four different product displays

Once we locked in Outback Power’s desired features, we worked with them to create the perfect color schemes, flooring options, and other finishes. When they hit the show floor, they had everything they needed to give visitors a comprehensive look at everything they offered.

Do you have everything you need to succeed at Solar Power International? Get a big head start by creating your ideal booth. Find out how by reading our eBook: The Ultimate Guide To Designing a Trade Show Booth.

Download Your Free Resource

The Ultimate Guide to Designing a Trade Show Booth

Download Now
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