“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or hidden fees. That's why one of our brand promises is "no surprises." We want your experience with Steelhead to not only be stress-free, but fun!

Our Proven Design Process ensures that there are no surprises for our clients. It explains what to expect at every step of the way. This clarity and transparency guarantees you'll get a custom trade show booth you love for the price you expect. Let's take a look.

Proven Design Process

Years of experience have helped us maximize the efficiency of our design process: From start to finish, the entire process takes just 21 days. Here’s how it breaks down.

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The Ultimate Guide to Designing a Trade Show Booth

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Design Input — Day 1

The beginning of the design process starts with a meeting between Steelhead’s brand representative, members of our design team, and your brand’s representative. In the meeting, we'll talk through our Proven Design Process and capture the requirements for your new booth. We’ll also go over the budget and ensure that everyone is on the same page.

Big Idea — Day 8

A week after the initial design input meeting, it’s Big Idea day! We’ll present a documented design strategy, inspirational architectural images, and an overview of the booth location on the floor with labeled traffic flow. And then, we’ll reveal your new booth.

Our designers will walk you through a rendering of your booth and answer any questions you might have. Now is a great time to start sharing your initial feedback. We’ll also ask you to rate your design on a scale of 1-10. This gives us a clear idea of whether or not we're meeting expectations. If we score low, we’ll immediately change course to get the project back on track.

Gather Feedback — Day 10

You'll have a few days after the Big Idea and design reveal to share the design with all stakeholders in your organization. Again, we want to make sure everyone is on board and excited about your new booth. Make sure you gather all your feedback so you can pass on any revisions when we meet again.

Design Revision — Day 17

Between feedback and the design revision Steelhead designers and engineers will work to incorporate all your feedback into your booth’s design. We’ll revise your booth renderings, and create a set of control drawings to share internally with our estimating team. With those drawings, we'll go over the design with our vendors and come up with an exact pricing proposal. Once the pricing proposal and new renderings are ready, it’s time to meet again.

Final Approval — Day 21

Before final approval, we reserve a few days for any final tweaks you’d like to make to your design. Now is also a great time to review your contract and share it with stakeholders before final approval. And, on day 21, you’re all set! Contracts are signed, and your booth build begins.

With your booth design locked in, it’s time to start thinking about the best ways to rock your upcoming trade show. Want some tips? Check out our free eBook: The Ultimate Guide To Designing A Trade Show Booth.

Download Your Free Resource

The Ultimate Guide to Designing a Trade Show Booth

Download Now
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