“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working, Gallup
As a marketing manager, you have a lot on your plate. From hitting deadlines and communicating with your leadership team to coordinating with vendors and coming up with new strategies, it’s all too easy to get overwhelmed and allow stress to halt the path to success.
That’s why being successful as a marketing manager or event planner requires more than just pulling off incredible campaigns. It’s about keeping yourself healthy and happy so you can do your best work.
A Gallup poll investigating the benefits of workplace well-being identified five key elements that determine your overall well-being. Rather than just focusing on physical health, it includes your social, mental, and physical well-being.
To help you be more successful both at work and at home, consider how you can incorporate each element into your daily routine.
Would you rather walk a mile for a good cause that you care about? Or walk a mile without aim (excluding health and wellness reasons)? If you chose the former, you likely value purpose in your daily tasks — something that is very common for those in your field.
A sense of purpose is critical to your mental health and goes a long way in keeping you motivated at work. To achieve this, you should feel that your contributions are meaningful, respected, and beneficial.
Aid a sense of purpose in your workplace by:
- Promoting support and encouragement within your team and outside of work.
- Helping co-workers and employees you manage to find tasks that they enjoy doing.
- Learning how to set S.M.A.R.T. goals that are achievable and measurable
Humans, by nature, are social creatures. In order to thrive, we must engage with and relate to others. This is especially true for those who work in the communications field.
As you may know, poor relationships with co-workers and managers can affect every aspect of your job. If you don’t know best how to relate to or communicate with the people around you, you won’t see the kind of success that will allow you — and your company — to thrive at the highest potential.
As a marketing manager, promote team activities and encourage positive interactions between team members whenever possible. By creating an environment of positive, stable relationships, you’ll reduce stress, make the workplace more fun, and improve productivity.
Money is a big source of stress for most people. For you, financial stress can come from multiple directions. You have to deal with the stress of hitting your budget goals, managing your own pay rate, and coordinating the pay of people that work below you.
Find ways to reduce financial stress by advocating for your own value, determining more cost-effective solutions for your budget, and by doing whatever you can to make sure your employees feel fairly compensated for their work.
Creating a sense of community is different than advocating for positive social relationships, but it’s equally important.
Promoting a fun, supportive, encouraging atmosphere at work is the best way to help people identify with a broader sense of community. You and your co-workers should enjoy coming to work every day.
Some of our favorite ways of creating community are taking paid time off to volunteer, having summer barbecues, and participating in office-wide book clubs.
While it’s not the only thing that affects your well-being, physical health is a big contributor. When you’re not feeling healthy, you can’t focus on your work, which only adds to your overall stress. On the flip side, when you feel great you’ll do better work, achieve more, and reduce your stress levels.
We hear it all the time, but there’s nothing better for your physical health than regular exercise, healthy eating, and adequate sleep. Think about ways you can help yourself and your co-workers achieve better health. In our office, we allocate part of our annual budget specifically to keeping healthy snacks around.
It’s important to note that the core elements of your well-being don’t exist in isolation. They feed off each other. For example, when your social and physical health are in great shape, it makes it easier for you to feel a sense of purpose.
Build a better sense of well-being in your workplace by finding ways to promote these five key elements. Start by reducing the stress associated with the build-up to your next trade show. Learn how you can save time, money, and hassle by checking out our white paper: 7 Keys To An Irresistible Trade Show Campaign.