Cleer is an innovative audio technology company, pioneering new ways of creating powerful bluetooth speakers and headphones. At CES 2019, they wanted to showcase their latest products and stand out from a crowd where intelligent audio isn’t hard to find.
Cleer’s Big Idea: Match Booth Design with Product Aesthetic
Cleer’s 20x20 booth wasn’t huge, but it was the perfect size to create exactly what they needed at CES, and it matched their budget. For their design, we wanted to create a clean, modern, and cohesive approach to their booth’s space to reflect the aesthetic and style of their product line. Cleer's bluetooth speakers and headphones are sleek, powerful, and easy to use. We wanted to make sure their booth matched.
Cleer's bluetooth speakers and headphones are sleek, powerful, and easy to use. We wanted to make sure their booth matched.
On the exterior, we focused on large hanging signs, bold graphic treatments, and minimal text to send a clear message that attendees could see from across the show floor.
Multiple Product Demo Areas
Inside, two main product engagement areas drew in attendees from multiple angles and provided them a comfortable space to test out Cleer’s smart home speakers, headphones, and Bluetooth technology. At the corner, a VR demo provided an exciting introduction to Cleer’s noise-canceling technology. And at the back, an 80-inch A/V display drew in attendees to learn more about Cleer’s products.
Functional Spaces Integrated Intelligently
Along the main aisle where attendees would approach the booth, we integrated a small reception desk that doubled as a locking storage cabinet. Just behind the reception area, we added a semi-private meeting space with seating for six and an 80-inch monitor perfect for quiet discussions, and an additional storage room for housing extra booth materials and products.
With a cohesive, modern, and functional design, Cleer had great success at CES. Are you ready for your next big show? Find out what it takes to get a design that’s perfect for your marketing goals. Check out our eBook: The Ultimate Guide to Designing a Trade Show Booth.