Trade shows can be grueling ordeals, especially for exhibit teams that are on their feet for long stretches of time, sometimes for multiple days. They’re equally demanding for attendees, who rush around the show floor trying to make scheduled appointments and meetings.

At Steelhead, designers take these concerns into account whenever they’re working on a new design. With ergonomics in mind, booths are created so that they’re functional and comfortable. Let’s take a look at how it’s done.

Selective seating

A comfortable seat is a welcome relief after hours of standing on the show floor. They’re also essential for meeting areas. “We really like to take intention into account when we design seating areas. For longer meetings, we recommend nicer office chairs, but for quick sit-downs, we like to incorporate something a bit more casual, like stools,” says Steelhead designer, Alex Lancuba.

Once designers understand how a booth’s seating areas will function, they pick pieces that also align with the booth’s aesthetic. Designers like Lancuba even attend annual trade shows to check out new furniture options from a host of vendors in person. The result is a booth with the perfect amount of seating to keep both exhibit teams and attendees happy and comfortable.

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Function and comfort for demos

Demos are a critical part of a booth’s function for many brands. Having a comfortable space to execute those demos is incredibly important. Lancuban says, “We really focus on how the demo is going to happen and what sort of interactions will take place around it. Whether it’s one-on-one or a group demo, those interactions determine the ergonomics of how we design for it.”

With an idea of how the demo is going to work, Lancuba and his team might suggest anything from a comfortable table at counter-height, soft ottomans gathered around a video display or a long table with office chairs.

Feet-Friendly flooring

Standing for hours takes its toll on the feet of exhibit teams and attendees, so designers at Steelhead do everything they can to make a booth’s flooring as forgiving as possible. In most cases, that means thick, comfortable padding under booth carpets that look great when coupled with vinyl inlays and wood finishes.

Balanced, consistent lighting

Big, bright, bold displays are the name of the game at trade shows where hundreds of brands are vying for the attention of attendees. But all those bright lights can take their toll on exhibit teams who spend their days saturated in it. “Some booths definitely have lighting overload. We want to make sure our lighting is well-balanced and consistent throughout the booth. It’s that inconsistency that creates visual discomfort,” says Lancuba.

Download Your Free Resource

The Ultimate Guide to Designing a Trade Show Booth

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