Virtual Reality (VR) is a hot commodity at trade shows today. More and more brands are integrating it into their booths.
Trade Show News Network recently extolled VR’s virtues, and we agree that it’s got a lot to offer for brands who want to add something unique to their exhibit space. But, it shouldn’t act as a replacement for the value of a human touch.
Let’s take a look at some of the ways TSNN recommends integrating VR into your booth.
Demonstrations and Product Training
Demonstrations are one of the best ways to engage attendees with your products, but sometimes having the physical product in your booth isn’t possible. Instead, offer your attendees a way to interact with a VR version and take hands-on to a whole new level.
Steelhead’s Spin: Add a competition to your demonstration to encourage interaction among attendees and with booth staff. For example, if you’re a new burger company, create a VR burger-making game and offer a prize to the person who can make the most burgers in 30 seconds.
For brands with smaller budgets, it’s difficult to choose which products you’ll feature on the show floor. But with VR, you don’t have to choose. Bring all of your products to your booth by uploading them to a VR showroom.
Steelhead’s Spin: Saving space is great, but don’t expect a VR product to ever replace the value of holding something real in your hands. Use VR sparingly for additional products that didn’t make the cut, but always strive to have physical products that you can share with attendees.
Communicating your brand story can be difficult within the confines of a booth. Imagine you’re a clothing company that focuses on fair-trade materials. With VR, you can invite attendees to visit one of your fair-trade facilities, even if it’s on the other side of the world.
Steelhead’s Spin: We think using VR for brand storytelling is a great idea, but not if it’s the only way you’re communicating with attendees. Weave short VR experiences into larger presentations with your most-valued clients to give them a multi sensory introduction to your brand that they’ll never forget.
For now, VR is a brand-new experience for most people. That curiosity will drive many attendees to line up at your booth just for the chance to try it out. Exchange VR sessions for email contacts and you’ll generate a ton of leads you might not otherwise have a chance at.
Steelhead’s Spin: Generating leads is great, but not if they’re only interested in trying out VR. Consider offering VR to those willing to participate in a face-to-face meeting or a hands-on demo first. You’ll reduce the number of empty leads and offer an incentive for attendees who are interested in your brand.
Want more tips on integrating new tech into your booth? Check out our post: Use Technology To Enhance Human Experience.
And for more ideas on making your next trade show your most successful one yet, download our eBook: 7 Keys To An Irresistible Trade Show Campaign.