While none of us can control total future show attendance, we can leverage thoughtful design to influence how many attendees feel safe to approach, enter and experience what our brands have to offer at in-person events.
The Return to Event Marketing
When we consider why we all revere face-to-face marketing in the first place, we begin to develop ideas on how to come out of this as more thoughtful and effective marketers than ever before.
Adapting to the New Normal in Our Industry
5-Step Framework to Reopening Trade Shows Safely
The global association of the exhibition industry has gathered numerous resources including:
the GOOD PRACTICE GUIDE: ADDRESSING COVID-19 REQUIREMENTS FOR RE-OPENING BUSINESS EVENTS
Socially Distanced Event Solutions
#1 Safety Pod
#2 Social Spacing
for more....Click here to download our full case study on Public environments and social distancing solutions.
Note: This post was originally published May 28th, 2020and has been updated as of March 2nd,2021 for accuracy and comprehensiveness.