Each exhibit we create at Steelhead is sort of like creating a little piece of home – after all, it’s going to be where you spend a lot of time throughout the trade show. With that in mind, just as you get visions for what you want different spaces in different parts of your home to look like, try to envision what you want your booth to look and feel like, and keep some of these things in mind. And always put yourself in the shoes of your guests and other attendees.
An open-concept exhibit takes a few pages from the “Free-Range” handbook (ok, there’s no such thing – but you get the gist). It can be an easy way for attendees to mosey in and out from all sides and aisles as they please, contributing to an increase in traffic in and out of your booth. Also, visibility to everything you have within the booth is clear, even if you aren’t standing directly inside of the exhibit. There are some disadvantages, however. With an open booth exhibit, there are not as many opportunities for graphic messaging, and it’s hard to get enough staff to create a one-on-one experience for all your visitors.
On the other hand, some exhibitors choose a closed concept, which also has some pros and cons. First, opposite of the open concept, you have an increased opportunity for graphics inside and outside the exhibit. The closed-off nature of the exhibit will create a better opportunity to have quality one-on-one conversations with your guests in a captive environment, which will likely lead to the attendee sticking around a little bit longer. You can use this to your advantage by actually making it a memorable and fun experience for them. There’s also an increased booth presence – because the tallest booth design elements are at the edge of the exhibit. But, on the other hand, some people may find the very sight of a closed exhibit intimidating, and don’t want to take the time to find the entrance. Once inside, it can create a more boxed-in feeling.