Healthcare is one of the fastest-moving industries in the world, which makes their trade shows some of the most competitive and exciting to work on. As we look forward to upcoming shows, we’re thinking a lot about Vision Expo West 2019 (September 18–21).
To stand out at this year’s event, taking place at the Sands Expo in Las Vegas, you need a great exhibit design partner who can offer you the support you deserve and a design you love.
Get inspired for Vision Expo West by taking a look at our work with Nicklaus Children’s Health System (NCHS), one of our favorite health-related clients who also exhibited at the Sands Expo for HIMSS 2018.
The Problem: No Support
NCHS had worked with one particular design company for years, but they had become frustrated by a lack of support from their partner.
For HIMSS 2018, they planned to unveil their launch of Insight, an innovative location-tracking software. Insight was designed to be used by hospitals to help monitor patients and staff to improve workflow solutions. NCHS was the first to implement it, and they hoped to share their success in a big way at HIMSS.
With so much riding on the show, they knew they had to find an exhibit design partner that would give them exceptional support for a successful launch.
Providing Awesome Support and an Eye-Catching Design
We listened to the company’s concerns and illustrated how our proven design process worked. With clear communication, a transparent process, guaranteed pricing, and on-site support during the show, we made it clear to NCHS that we’d do whatever it took to help them realize their marketing goals and reduce stress for their team at the show.
Working with their marketing teams, we came up with a cohesive 20’ x 30’ design that included:
- Curved, overhead architectural walls
- Corner-placed demo stations
- Multiple monitors
- Reception area positioned to take advantage of the main source of traffic flow
Our review process ensured that NCHS had the opportunity to weigh in with revisions. We gave them plenty of time to share the design with all stakeholders so no one was left out of the loop.
Once the design was approved, we carefully labeled, packed, and shipped their booth to the site, where we took care of the exhibit build. Throughout the process, we made sure NCHS understood exactly what we were doing, and we supported all of their requests for last-minute changes.
On-site support — set-up and installation, during the show, and teardown services ensured their staff could focus on meeting and following up with clients, instead of worrying about setup, teardown, or shipping and handling.
Are you connected with an exhibit design partner that will give you the support you need for Vision Expo West 2019? If not, there’s still time to find someone that’s perfect for you. Kick off your search by checking out our white paper: How To Evaluate And Choose An Exhibit House.