Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the role that your exhibit house can play in reducing stress for you and your team.
One of the best ways to reduce stress is to inject a bit of fun into your workflow. We’ve seen firsthand how a focus on fun can reduce stress, benefit your health, and result in a more creative, higher performing trade show experience. In fact, fun is so important that we made it one of our brand promises.
With the right exhibit design company, you can reduce stress and have fun along the way. Here’s how.
Amazing On-Site Support
The second you hit the trade show floor, you’ve got a lot to deal with. That’s why it’s critical you choose an exhibit house who will provide you with awesome on-site support. That support team should provide you with essential services including:
- Handling booth delivery
- Arranging booth setup
- Managing labor teams
- Troubleshooting last-minute technical issues
When you have solid on-site support, you have more time to focus on your marketing plan, train booth staff, and prepare for client meetings. Plus, without having to worry about booth setup, you’ll have more time to enjoy the show and the city that you’re visiting.
Transparent Design Process
One of the biggest stressors for marketing managers is hitting deadlines and communicating with stakeholders. To alleviate that stress, choose an exhibit house that’s committed to a transparent, proven, and effective design process.
When you know every step of the design process and have time built in for revisions, you don’t have to worry about what comes next or whether your exhibit will be finished on time.
Our proven, 21-day design process was formed out of years of experience and includes several opportunities for you to provide feedback, communicate with your executive leaders, and request changes. With transparent design, you’re never left out of the loop, so you don’t have to deal with the stress of the unknown.
Get Better Results
Most of the stress you experience at a trade show boils down to your innate desire to succeed. You’ve worked hard for weeks or months to bring your marketing strategy together and execute on the show floor. So it’s natural to feel stressed if things aren’t going quite right.
The problem is, when you’re stressed, you’re not able to perform as well. Alternatively, if you have the support you need and you’re having fun at the show, that’s when you’ll do your best. That’s why we always try to add a bit of fun to our workplace.
In the office, we love to blow off steam by participating in fun events like:
- Give Happy events, where we leave the office to volunteer in our community
- Summer barbecues
- Holiday parties, including our big New Year’s Kick-Off event
- Inner-office games, like cornhole
- Playing upbeat music in the office that everyone loves
- Quarterly off-site team-building activities
- Bring Your Kid To Work Day
With the right design partner, you can exhibit happier and healthier, and you can be more creative because you won’t be struggling with anxiety about what could go wrong.
Partner with a company that will help you feel less burdened. You should be excited about exhibiting, not stressed. Find a design firm that can give you that kind of support. Start your search by checking out our white paper: How To Evaluate And Choose An Exhibit House.