This month, we’re excited to announce the launch of our latest white paper: How To Evaluate And Choose An Exhibit House. We know there are tons of exhibit design houses out there, and finding the perfect one for you and your team isn’t always easy.
We’re here to help relieve the stress of conducting that search. With our step-by-step guide, you can avoid the common pitfalls and find a house that you want to partner with, year after year.
Download your copy of our new white paper here: How To Evaluate And Choose An Exhibit House.
Here’s what you’ll find inside:
- What Not to Do: The Standard RFP Process
- What to Do Before You Start Looking
- The Search
- Running an Alternative RFP That Works
- Setting the Relationship Up for Success
- Conclusion: How to Work With Your New Partner
Want a preview? Check out our section on what to do before you start your search.
What to Do Before You Start Looking
Finding the right exhibit design company takes patience. Before you begin your search, take some time to reflect on what you’re looking for in an ideal partner.
Past experiences with other exhibit houses are your best reference points for defining your new search. Here are some questions to help you get started.
Did your last exhibit design company …
- Help you achieve your marketing goals with a great design?
- Stay on budget?
- Provide you with a clear process, so you always knew what came next?
- Work with you as a collaborative partner?
- Make your exhibit design process fun?
- Deliver your exhibit on-time?
- Provide logistical support before, during, and after the show?
As a part of this process, have an honest conversation with other key stakeholders about why you’re changing exhibit houses. Ask what went well and what went wrong, and ask for feedback from other departments to come up with a well-rounded idea of what you’re looking for in a new partner. With the answers to these questions in mind, you can start to draw up an idea of what your ideal exhibit house partnership looks like.
Define Your Must-Haves
Based on your past experiences and your future goals, think about what you must have in a new partnership. Here are some questions to think about:
- What does your ideal partnership look like? Do you want a company who works closely with your marketing team, or do you want a more hands-off approach with a company that does most of the work on their own?
- What kind of design are you looking for? Modern? Warm and inviting? Highly technical with lots of unique features? Consider that some companies specialize in certain types of booths.
- What booth features do you want? A second floor? Integrated storage rooms? LED tiles and SEG fabric features? Based on these answers, you can search for a company who has experience working with the booth features that are most important to you.
- What’s your budget? A clear budget will help you land a much clearer return when you begin your RFP process.
- What kind of support do you want? Consider that support — for booths you buy vs. booths you rent —can vary significantly. The quality of support you receive from a booth seller might go down over time, because they’re interested in selling new booths, not servicing old ones. With a rental, an exhibit house is dedicated to providing you with a quality exhibit and incredible support for every event you attend, because their success relies on your repeat business.
Find your ideal exhibit design company now. Get started with our new white paper: How To Evaluate And Choose An Exhibit House.