At Steelhead, our core values inform everything we do, from how we interact with our customers to the way in which we work together as employees. Adhering to those values is not only essential to our company culture, but it’s also critical in providing our customers with the best possible experience. Let's take a look at Steelhead’s 8 core values.

  • Service — Our rewards come from serving others
  • Drive — We are driven to ask “How can we?” and then pursuing the answer
  • Gratitude — We learn from our success and our failures, and are grateful for both
  • Time — We make the most of our time, our most precious resource
  • Quality — We value quality over quantity in all that we do
  • Optimism — We are optimistic and positive to inspire others
  • Sustainability — Our actions are sustainable, both economically and environmentally
  • Progress — Fresh thinking is essential to our work

To find out a bit more about how these values work in practice, we chatted with Steelhead’s CMO and co-owner, Rhiannon Andersen. Here’s what she had to say.

Q: Why are your core brand values essential to the success of Steelhead?

Rhiannon: As important as what we do is how we do it, because it impacts everybody’s experience at Steelhead. I say everybody because our values aren’t this external thing that we project out to our prospects or customers. They’re the guiding light for how we show up in our company’s environment. They drive how we interact with vendors, customers, and each other. It’s about how to show up as a representative of Steelhead in every way.

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Q: How do those brand values help shape your culture as a company?

Rhiannon: It’s the way that we filter all information. When people are hired, we ask interview questions associated with our values. Those give us an indicator if we’re interviewing someone who would work well in our environment. For example, time is one of the Steelhead values. If someone is repeatedly late, they wouldn’t be written up for being late, they’d be coached up for not respecting our value of time. Our values dictate our practice.

Q: What are some practical things that you’ve done to make sure you live out these values as a team?

Rhiannon: One that I’m most proud of is our Give Happy committee. Steelhead exists to share resources to create amazing experiences. Steelhead’s ownership and leadership have decided that there are funds available every quarter to be given to nonprofits. We choose those nonprofits through a survey that all Steelhead employees participate in so we know that those charitable dollars support employees' desire to give back. We also try to partner with those organizations to share our other resources, like time or building capabilities. Previously, we worked with the Make-a-Wish Foundation to rebuild a backyard for a girl that was sun-sensitive. We built a shaded area so she could go outside and play in the grass without being exposed to the sun.

Steelhead exists to share resources to create amazing experiences. — Rhiannon Andersen

Q: What’s the craziest thing you’ve done to make sure you’re reflecting your values?

Rhiannon: Beyond our values, one of our brand promises is to have fun along the way. In order to bring that to life, we created the Steelhead Olympics in our parking lot. We came up with obstacle courses and challenges, and everyone participated. For one day, we were more than just coworkers. We were competitors and friends and cheerleaders.

Q: How do the company’s values influence how you interact with your employees?

Rhiannon: One of our values is progress. We believe that people can progress in life through constant learning. We believe that people become leaders through reading. You can become better, and be challenged, and become more knowledgeable when provided with information. So, we incentivize people to read. Every quarter, our executive leadership team chooses a book that deals with personal or professional development. We then design a worksheet with questions and meet to discuss the book. If we have people who have participated every quarter, they will get a $250 gift card.

Q: How do you get back on track when you realize you’ve made a mistake and aren’t living out your values in an area of your work?

Rhiannon: There will be times when things don’t go right, when a cylinder misfires. It’s just a matter of being willing to correct course. We’re made aware of these instances through regular feedback that we facilitate. After every event with a client, we request feedback to improve; and twice a year we do an anonymous employee survey to make sure we’re doing everything we can to make their workplace an amazing place to show up to every day.

Our values are just one of the reasons to rent a custom-designed rental booth with Steelhead. Find out what else we can offer you for your next trade show by downloading our free resource: How To Evaluate And Choose An Exhibit House.

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