With 2020 right around the corner, it’s the perfect time to start thinking about current and future trends, best practices, and how to embrace change in trade show booth design.
That’s why we’ve created the essential guide for all trade show and event marketers who are interested in staying ahead of the future, not keeping up with the past. This guide is free to download. And, to pique your interest, we’ve included (below) an excerpt about incorporating technology into your booth. We hope you enjoy.
Tips for Incorporating Technology into Your Booth
The goal for every trade show presence is to tell a story. The design of your booth should tell a story about your company, and those inside the booth should have a story to tell attendees.
Technology can be an effective way to help tell those stories. It can also easily become a distraction.
Think of a fireworks display: it captures the attention, but after the final sparks have faded the experience is quickly forgotten.
A trade show booth that is mainly focused on dazzling people with technology risks creating the same effect in attendees. Cutting edge displays and the latest tech may draw people in, but once they’ve taken in all the gadgetry, they may not remember — or even bother to find out — the story the booth is trying to tell.
So when incorporating technology in a booth design, we recommend keeping a few things in mind.
1. There’s a Fine Line Between Flashy and Overwhelming
Massive LED screens, virtual reality experiences, touchscreen displays — each has their strengths in drawing people in, but they should never be the sole focus of your design.
Remember, trade show booths are first and foremost about making a connection with attendees. Technology is a great way to get attention, but you don’t want it to create a distance between you and those you want to reach.
2. Design Your Booth with Technology, Not Around It
Technology should feel organic within your trade show presence.
Even companies presenting at a major technology conference like CES should think of their displays more as a living space than, say, a wall of TVs at a big box store. You want people to spend time with your product, not simply stop to gape at your booth before moving on.
3. Good Lighting Is Important
Technology like LED displays can deliver eye candy in droves, but they can also dull the senses and eventually become a visual blur.
The lighting of your booth should be designed in such a way that it is inviting rather than dazzling. Bright enough for people to see what you have to offer without being blinding. Most of all, it should feel warm so people are comfortable enough to spend time inside your booth so conversations can happen.
This just barely scratches the surface of the opportunities you have to incorporate future trends into your exhibits for 2020. Want to learn more? Download our free resource: The Exhibitor’s Guide To Trade Show Success In 2020.