Find out about the other pitfalls of booth ownership by downloading our new white paper: 3 Pitfalls Of Owning A Trade Show Exhibit.
What pitfalls are there? Here’s a sneak peak of our new white paper.
Pitfall 1: Reruns Don’t Work
Your marketing team works every day to keep your brand relevant. Using the same booth year after year directly counteracts their efforts. With a custom rental, your booth has the capacity to be as dynamic and up to date as the rest of your marketing.
Pitfall 2: Stale Marketing Misses the Moment
Every trade show is different. Different regions. Different demographics. Different marketing environments. Add to that the complexity of your business needs. What’s your current budget? Your current marketing goals? All these factors come together to make every trade show a unique moment in time. When you own a booth, you miss the opportunity to design for that moment. By renting, every factor is taken into consideration to create a booth that’s exactly what your brand needs.
Pitfall 3: Hidden Cost of Ownership
Buying a trade show exhibit is a big investment, but the costs don’t stop once your new booth is built. Storage, repairs, and setup and teardown costs add up year after year. And that doesn’t begin to include future modifications. With a custom rental, you don’t incur those additional costs.
Want to find out more about the other pitfalls of owning an exhibit? Take the first step toward escaping the ownership mentality by downloading your copy of our new resource:3 Pitfalls Of Owning A Trade Show Exhibit.