Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

It’s no secret that trade shows are expensive. Within a set budget, marketing managers have to plan for travel costs, pre-show marketing materials, booth staff training, and countless other items....

Healthcare is one of the fastest-moving industries in the world, which makes their trade shows some of the most competitive and exciting to work on. As we look forward to upcoming shows, we’re...

We know from experience that event planners have one of the most stressful jobs in the world. It takes a lot of mental stamina to juggle tight deadlines, communicate with multiple teams, and execute...

When things get stressful at the office, excellent working relationships can make or break a project. That’s why it’s so important to promote a tight-knit group of employees who can rely on each...

As a marketing manager, you know how much effort goes into maximizing your impact at every trade show you attend. It takes a lot of time and money to set yourself up to succeed. That’s why it’s...

Tech-inspired trade shows represent some of the most exciting events of the year. We love designing for tech brands because it often challenges us to take our designs to new frontiers.

The 20' x 20' booth is the bread and butter of the trade show world. The size is born out of a trade show organizer's desire to maximize the number of exhibitors while still providing suitable booth...

The Entrepreneurs' Organization Las Vegas chapter is celebrating the dramatic presence of female business leaders within its membership ranks. The Las Vegas chapter of the global business leadership...

Imagine you’ve chosen a new exhibit design company. Their sales team is super friendly, their design seems solid, and the price is right. So, you make the deal and start the process of moving...

The trade show floor can feel like a chaotic environment as crowds of attendees swirl through dozens of competitor booths. If you’re looking for new ideas to stand out on the trade show floor, we’ve...

Vision Expo West is a can’t-miss event for anyone in the field of eye care and eyewear. As the show’s curators describe it, “Vision Expo West is the complete event for ophthalmic professionals, where...

As a marketing manager, you know that the process of deciding on an exhibit design company and completing your show involves lots of steps.