5 Things To Consider Before Designing A 20' x 20' Booth

Every quarter, our leadership team sponsors a reading program with our staff designed to foster an environment of continuous learning. It’s a fun way to learn new skills and always leads to engaging...

If you’re a trade show manager, you’ve likely considered renting vs. buying your booth lots of times. It’s a popular debate within the industry, and there are a lot of opinions out there. While many...

Purchasing a booth represents a massive capital investment for any brand. To justify that investment, brands have to commit to using that same booth for an average of three–five years. It's also a...

An event manager started our company. We know the ins and outs of planning and managing a great trade show. We also know what things can cause trade show managers a ton of stress. All those details...

When Cradlepoint approached us for stellar booth design, they were looking for something that will make a big impact at National Retail Federation 2019. As a leader in software-defined 4G LTE network...

We’ve created a quick and easy quiz to see if a custom-designed rental is right for your brand’s marketing goals. If you answer yes to each of the questions below, you probably should consider a...

When OVH—a French cloud-computing company—decided to break into the US market, they knew they’d need to make a big splash to compete against industry leaders like Amazon and Microsoft.

“In reality, renting requires just as much forethought, analysis, and comparison as purchasing, regarding everything from fees and terms to supplier selection and contract obligations.” Help!, ...

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or...

Virtual Reality (VR) is a hot commodity at trade shows today. More and more brands are integrating it into their booths.

“We believe in good karma. What goes around comes around. We also think that as a collective, we have the power to make a pretty significant difference.” — Rhiannon Andersen, Co-Founder of Steelhead...

When Hearst Health approached us, they needed a unique solution for their upcoming trade show at HIMSS. With four different businesses to represent under one roof, their booth had to have plenty of...

Trade shows produce a staggering amount of waste. Every year, 60 million people turn out for shows around the globe and help create 600,000 tons of trash. As global warming reports continue to pile...

Imagine the final hours of a show, when cheap swag and unread pamphlets begin to overflow from garbage cans all around the show floor. Estimates peg the trade show industry as one of the most...

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want to stand out at their next trade show, wall-size...

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...

When Monitronics, now Brinks Home Security, approached Steelhead in 2013, they had owned their booth for five years and needed a change. “They were looking to evolve their program and wanted to use a...

At Steelhead, our core values inform everything we do, from how we interact with our customers to the way in which we work together as employees. Adhering to those values is not only essential to our...