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Andrew - Blog

How To Get Better Results From Your Trade Show Marketing Efforts

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Dec 30, 2019

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Blowing Up ExtraHop’s Presence At Black Hat 2019

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Dec 26, 2019

5 Signs Your Trade Show Leads Aren’t Ready To Buy

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Dec 23, 2019

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4 Blunders To Avoid With Your Next Exhibit

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Dec 19, 2019

Send The Right Follow-Up: How To Match Your Post-Show Outreach With Where Your Leads Are At

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Dec 17, 2019

New Webinar: Creating A Trade Show Campaign That Will WOW

Planning for a great trade show marketing campaign can be challenging.

Dec 12, 2019

Top Tips For Storing And Managing Your Trade Show Leads

Do as much homework as you can at the show, and be sure to identify the hot leads and set all of the groundwork that you can.

Dec 3, 2019

3 Cliché Post-Show Conversations You Should Avoid With Your Customers

Things are wrapping up at the trade show, you totally killed it, and you met a lot of great prospects along the way. That adrenaline that fueled your numerous interactions may be waning, and fatigue...

Nov 28, 2019

How Event Marketers Can Overcome The Status Quo And Achieve Innovation In The Workplace

Innovation rarely happens by accident. Sure, people tend to say things like an idea just came out of the blue, but let’s be honest, the chances of a new and brilliant idea popping into your head...

Nov 26, 2019

Want To Innovate? Stop Using The Same Exhibit

We don’t know how your particular company works, but if you own a booth we can hazard a guess where the idea came from: the financing department.

Nov 19, 2019

7 Innovations That Are Changing The Trade Show Industry For The Better

Like everything else, technology is quickly changing the trade show industry. Each day seems to bring new toys that companies can put to work in their booths or marketing campaigns to gain an edge.

Nov 14, 2019

Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

Nov 12, 2019

Step Up Your Game: 6 Recommended Shoes For Trade Show Women

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

Nov 7, 2019

Exhibit Industry Stand-Out Tom Frisby Joins Steelhead Productions as Chief Design Officer

Steelhead Productions announced today that Tom Frisby has joined the company as Chief Design Officer.

In his new role, Frisby will oversee Steelhead’s design and development teams, as well as help...

Nov 6, 2019

Change Is Coming: The Key To Staying Ahead Is Simpler Than You Might Think

There’s one word that every event manager looking to stay ahead of the curve should get tattooed on their forehead: curiosity.

Nov 5, 2019

Get Creative: The Key To Boosting Creativity And Getting Better Ideas For Your Trade Show Efforts

Trade shows get a lot of repeat business. Year in and year out, many of the same attendees take in the same show floor, seeing the same companies. The products might be different, but a lot of times...

Oct 31, 2019

Steelhead Productions, Inc. Named to Prestigious Entrepreneur’s 2019 Entrepreneur 360™ List

Steelhead Productions ranked #275 on Entrepreneur’s 2019 Entrepreneur 360 List for the most successful entrepreneurial companies in America.

Oct 30, 2019

5 Qualities The Best People In The Trade Show Industry Tend To Have

There are a ton of moving parts in the trade show industry. Hundreds of items big and small to keep track of, plan for, and put in motion — and that’s even before the chaos of the actual trade show.

Oct 29, 2019

4 Horrible Mistakes You’re Making With Your Trade Show Booth

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Oct 24, 2019

The Ultimate Cheat Sheet For ISC West 2020

From March 17-20, more than 30,000 security professionals will descend upon the Sands Expo in Las Vegas for ISC West 2020.

Oct 22, 2019