Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

One of the reasons we love designing awesome trade show booths is that it allows us to express our creativity. But, all that creativity has to come from somewhere, which is why finding new...

Trade show managers are all too familiar with the chaos that builds up around trade show season. As the event gets closer, there’s always more to do, more to remember, and more to forget. That’s why...

Taking the stress out of exhibiting is always our goal with clients. From our proven design process to our awesome support teams, we’re here to support you every step of the way.

One of our favorite...

“Don’t forget about the people ... the future of our industry rides on it.” — Rhiannon Andersen, Steelhead CMO

A recent article in EXHIBITOR magazine caught our attention. It was about a company...

We're thrilled to release a new eBook: The Ultimate Guide to Designing a Trade Show Booth. It's a step-by-step guide that guides you through the process of designing a new booth from start to finish.

We've had the opportunity to work with a lot of awesome brands on many unique projects. Looking back, it's easy for us to find inspiration in some of our favorite trade show booth designs.

We want to...

You've got a big show coming up in eight months. Your manager has tasked you with coming up with new, unique ideas for your booth that will help your brand stand out and increase the number of...

2019 is sure to be an exciting year, with significant investment and growth for Steelhead. Our focus on target markets has never been more clear and we have exciting plans for expanding our brand...

“Years ago, marketers could take a vague stance on ROI for such an investment...But today, those assumptions are being challenged, as data-driven businesses expect proof of ROI.” Proving Trade Show...

Mergers always present unique challenges, especially for marketing teams who have to turn the brand messaging of two companies into one. So, what happens when a merger is finalized just weeks before...

Have you ever gone to a trade show, walked around the show floor looking at booths and thought, "wow, that's a great idea. I wonder how they came up with that?"

Coming up with ideas like that are...

As a marketer preparing for a trade show, you have a ton on your plate. Dealing with the shipping logistics behind your booth is not so fun, or so glamorous, but it's an important part of ensuring...

January is always full of predictions and speculation about what’s in store for the coming year. Recently, Trade Shows News Network featured a column by UFI’s CEO, Kai Hattendorf, identifying key...

Every quarter, our leadership team sponsors a reading program with our staff designed to foster an environment of continuous learning. It’s a fun way to learn new skills and always leads to engaging...

If you’re a trade show manager, you’ve likely considered renting vs. buying your booth lots of times. It’s a popular debate within the industry, and there are a lot of opinions out there. While many...

Purchasing a booth represents a massive capital investment for any brand. To justify that investment, brands have to commit to using that same booth for an average of three–five years. It's also a...

An event manager started our company. We know the ins and outs of planning and managing a great trade show. We also know what things can cause trade show managers a ton of stress. All those details...

When Cradlepoint approached us for stellar booth design, they were looking for something that will make a big impact at National Retail Federation 2019.

As a leader in software-defined 4G LTE network...

We’ve created a quick and easy quiz to see if a custom-designed rental is right for your brand’s marketing goals. If you answer yes to each of the questions below, you probably should consider a...

When OVH—a French cloud-computing company—decided to break into the US market, they knew they’d need to make a big splash to compete against industry leaders like Amazon and Microsoft.