Building A Trade Show Booth? Here’s How To Make Sure It Works For All Types of Trade Show Attendees

Virtual Reality (VR) is a hot commodity at trade shows today. More and more brands are integrating it into their booths.

Trade Show News Network recently extolled VR’s virtues, and we agree that it’s...

“We believe in good karma. What goes around comes around. We also think that as a collective, we have the power to make a pretty significant difference.” — Rhiannon Andersen, Co-Founder of Steelhead...

When Hearst Health approached us, they needed a unique solution for their upcoming trade show at HIMSS. With four different businesses to represent under one roof, their booth had to have plenty of...

Trade shows produce a staggering amount of waste. Every year, 60 million people turn out for shows around the globe and help create 600,000 tons of trash. As global warming reports continue to pile...

Imagine the final hours of a show, when cheap swag and unread pamphlets begin to overflow from garbage cans all around the show floor. Estimates peg the trade show industry as one of the most...

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

At Steelhead, designer Alex...

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want to stand out at their next trade show, wall-size...

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...

When Monitronics, now Brinks Home Security, approached Steelhead in 2013, they had owned their booth for five years and needed a change. “They were looking to evolve their program and wanted to use a...

At Steelhead, our core values inform everything we do, from how we interact with our customers to the way in which we work together as employees. Adhering to those values is not only essential to our...

The days during and leading up to major trade shows are always hectic. Last-minute arrangements, day-of plan changes, it all adds up to a frenzy of activity. At those moments, you need to have all...

No city can compete with Vegas when it comes to over-the-top entertainment. Huge theaters and massive event spaces host big-name artists and award-winning performers. But amidst the brightest...

Vegas features some of the best restaurants in the world. When you’re in town, it would be a pity if you missed out on all that great dining because you had a meeting to attend. When your prospective...

During your next trade show, you’ll likely attend dozens of meetings on the floor. But sometimes it’s nice to get away from the hubbub of the event. All the hotels on the Strip will have their own...

Solar Power International descends on Anaheim, California in September. It’s the largest solar trade show in North America. The show itself extends over four days, but if you’re on the installation...

One of the best parts of Las Vegas trade shows is getting to enjoy all the great things our city has to offer.

Find out about the other pitfalls of booth ownership by downloading our new white paper: 3 Pitfalls Of Owning A Trade Show Exhibit.

What pitfalls are there? Here’s a sneak peak of our new white paper.

Thousands of exhibitors and trade show professionals (likely including you!) will flock to the Anaheim Convention Center later this month for Solar Power International. Solar Power International is...

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....