The show has come to a close, but don’t power down the virtual environment just yet!
Event marketers know that post-show outreach is probably the most critical, yet most overlooked step in event marketing strategy. The connection with your brand does not end just because the event has come to a close and everyone is heading home. In the few days, up to a week, following your event is the time to convince your audience to take the next desired step.
In a hybrid event setup, you can use your virtual environment to your advantage to stay in touch with ALL of your attendees, not just the people who attended your virtual event. Here are a few suggestions:
Provide downloadable recaps of speaker sessions to keep the learnings fresh.
Have a downloadable library of pamphlets or information given out at the booth. Bonus — this is also way better for the environment!
Access to digital business cards for all of the team members who worked the booth. Trade show attendees collect so many business cards in a short period of time — help them remember who they spoke to instead of getting lost in the shuffle.
Use a follow-up appointment setting option so that prospects can quickly and easily set up a meeting time that works for them.
Create a brief post-show survey or a quiz for a chance to win a prize.
VIRTUAL ENVIRONMENTS ARE POWERFUL SALES ENABLEMENT TOOLS, CHECK OUT OUR LATEST RESOURCE HERE FOR TIPS ON UTILIZING A VIRTUAL ENVIRONMENT IN YOUR TRADE SHOW AND CORPRATE EVENTS PROGRAM.
March 21, 2022
October 3, 2023
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We understand how frustrating it can be to create and manage a trade show booth, and how much pressure there is to make it truly impactful. Let us worry about the details so you can start forming new relationships and growing your business.