In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get your attention. Talk about a Vegas experience!
With this in mind, it’s no surprise that the Global Gaming Exposition (G2E) is one of the most competitive trade shows in the industry. As the “largest gathering of global, commercial and tribal gaming professionals in North America,” G2E is the place to be if you’re in the casino business.
G2E 2019 kicks off in Vegas October 14th–17th, which makes now the perfect time to start preparing for the show. If you’re looking to make a big impact at this year’s event, start thinking about a fresh, new booth design that you’d like to exhibit.
To help get the creativity flowing, we thought we’d share our work for Synergy Blue at last year’s G2E. Their need for big demo areas and a desire to show something out of the box led us to make an awesome booth that their prospects loved.
Engage with Interactive Demos
Synergy Blue is a pioneer in the gaming space because of its focus on arcade-style, skill-based games. Instead of the same old slot machines where users just pull a handle or push a button, Synergy’s games are far more interactive and fun to play, even if you don’t win.
The games are so fun that Synergy’s best sales tactic is to connect attendees with a chance to play, which meant a big call for lots of demo areas. We responded by reserving large areas of their 40’ x 50’ booth just for games, and kept it organized by dividing the games into themed zones.
Each zone was dedicated to a different style of game, including racing themes, candy themes, and others. In total, we made room for 24 demos and arranged them around the perimeter of the booth to entice attendees on the main walkways.
Add Interest and Function with Creative Structure Design
In addition to lots of room for demos, Synergy needed other functional elements, including a small storage space, a reception area, and a meeting room. But, they didn’t want to sacrifice the booth’s aesthetics for those features by dropping a bulky structure in the middle of their space.
To create function while maintaining curb appeal, we used thin, curved wall panels that supported lights and helped divide the space without completely closing it off. The wall panels defined a casual meeting area and helped us integrate a storage area without creating an eyesore.
Above, a large hanging sign ensured clear sightlines from across the trade show floor, and below, a strategically placed reception counter made it easy for visitors to check in and meet with booth staff.
Synergy Blue worked with us to create a booth that packed a punch at G2E. Are you ready for this year’s event? It’s just a few months away. Get started on your new design by choosing an exhibit house that’s perfect for you.
Find tips on conducting your search by checking out our free resource on How to Evaluate and Choose An Exhibit House.