NAB is the hotspot event for professionals in media, entertainment, and technology looking for new and innovative ways to create, manage, deliver and monetize content on any platform.
Over 90,000 attendees. From more than 160 countries. And over 1,600 exhibitors. You get the picture. NAB represents an amazing opportunity to shine. Are you ready yet?
Here’s a case study with Elenos to help you get your juices flowing . . .
Merger Translates to Multiple Products Under One Amazing Brand: Elenos
We’d worked with Broadcast Electronics for years. And when they merged with Italian-based Elenos, they reached out to us with a significant challenge:
How do we demonstrate a big brand like Elenos with multiple products and sub-brands?
Needless to say, we were up for it.
The key in this design was hierarchy. From the hanging signs to the columns, we carved out a hierarchy of space that presented each sub-brand and associated products with a space of their own. While making every brand distinct, one overlying message had to remain clear: this is Elenos.
Multiple product demos. Dual reception areas. The natural wood-covered walls, and striking architectural features added a bit of the European flare that Elenos is proud of. And with plenty of open floor space, there was an open invitation to mingle and build true connections with trade show attendees.
Making Rebrands Possible with Exhibit Rental
Is it possible to pull off a brand merger and create a brand new exhibit that showcases multiple sub-brands without falling prey to clutter and confusion? Yes. But it’s not easy. Moreover, it can be extremely cost prohibitive and result in excess waste.
That’s one of the many things that makes booth rental so great. Because you don’t own the materials, you don’t have to worry about storage, maintenance, or the high costs associated with rebranding. All you have to do is call us up and tell us what you need, and we’ll put together the exhibit of your dreams.
Inspired? Don’t wait before you start planning for the NAB. If you want even more help and inspiring ideas, here’s a free resource for you: How To Evaluate And Choose An Exhibit House.