There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

This obviously makes it important to find the right pair of shoes to do your job without losing your mind. Shoes — flats, heels, trainers, or whatever — that are not only comfortable, but durable as well.

Download Now: The Exhibitor's Guide To Trade Show Success In 2020

A couple of months ago, a post in a Facebook group for the marketing newsletter The Daily Carnage asked a simple question: Does anyone have shoe recommendations for trade shows?

Based on the number of comments the post received, the answer was a definite yes. So without further ado, here are the top six kicks as recommended by trade show regulars:


This San Francisco shoemaker offering everything from flats to Chelsea boots received a number of raves due to their comfort and resistance to wear and tear. The loafers in particular were popular, especially when paired with arch support.

steelhead_blog-graphics_cole-haanCole Haan

Right behind Rothy’s was Chicago’s Cole Haan. They received votes for both their Oxfords and low-heel mules, which one commenter said she wore all three days at a recent show.


One of the few high heels namechecked in the post were the Parigi Pumps from LifeStride. According to one commenter, they are “literally the comfiest heels I have ever found.”


Known for shoes that are both comfortable and affordable, Skechers made the list due to its Sepulveda Blvd Simple Route Sneaker, which was apparently used by an entire team at a show with no complaints.

steelhead_blog-graphics_dr-schollsDr. Scholl’s

Since its founding way back in 1906 by podiatrist William Mathias Scholl, Dr. Scholl’s has been a leader in keeping wheels comfortable. So it’s no surprise their women’s sneakers made the list multiple times.


For those trade show regulars who suffer from plantar fasciitis, the Ecco Flexure Runner W received the thumbs up as an extremely comfortable option for feet that often start the day hurting already.

Other Tips

Outside of the arch support mentioned earlier, commenters had other recommendations to keep feet happy, including Lion Adhesive Foot Care Patches for cooling down and relaxing feet, as well as practical advice to switch shoes at some point during the day.

As for tips beyond feet, a couple of commenters suggested swapping out dressier shoes for sneakers if your booth design keeps your feet hidden, and bringing along a car mat to stand on.

For more trade show tips, download our free resource, The Exhibitor's Guide To Trade Show Success In 2020.

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