Breaking Down Our Proven Booth Design Process

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or...

Nov 29, 2018

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How Hanging Signs Helped Hearst Health

When Hearst Health approached us, they needed a unique solution for their upcoming trade show at HIMSS. With four different businesses to represent under one roof, their booth had to have plenty of...

Nov 19, 2018

Designing The Details: Booth Design Q&A With Alex Lancuba

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

At Steelhead, designer Alex...

Oct 30, 2018

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Talking Trends With Design Engineer Manager, Jose Chavez

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Oct 23, 2018

Best Practices For Large Format Exhibit Graphics

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want to stand out at their next trade show, wall-size...

Oct 18, 2018

Illuminate Your Brand’s Message With Great Booth Lighting

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...
Oct 16, 2018

5 Reasons Why The Standard RFP Process Doesn’t Work When Choosing An Exhibit House

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....

Aug 28, 2018

How To Survive Trade Show Season: Q&A With Will Bonwell

Awesome support is one of the core promises Steelhead makes to every one of its customers. When it comes down to the nuts and bolts of setup, teardown that support comes in the form of Steelhead’s...

Aug 21, 2018

Designing For Comfort: How Ergonomics Shape A Booth

Trade shows can be grueling ordeals, especially for exhibit teams that are on their feet for long stretches of time, sometimes for multiple days. They’re equally demanding for attendees, who rush...

Aug 16, 2018