Building A Trade Show Booth? Here’s How To Make Sure It Works For All Types of Trade Show Attendees

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Sep 12, 2019

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3 Trade Show Goals You Should Know Before Designing A Booth

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Sep 3, 2019

5 Trade Show Booth Design Ideas To Help You Stand Out

You've got a big show coming up in eight months. Your manager has tasked you with coming up with new, unique ideas for your booth that will help your brand stand out and increase the number of...

Jan 29, 2019 2

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Breaking Down Our Proven Booth Design Process

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or...

Nov 29, 2018

How Hanging Signs Helped Hearst Health

When Hearst Health approached us, they needed a unique solution for their upcoming trade show at HIMSS. With four different businesses to represent under one roof, their booth had to have plenty of...

Nov 19, 2018

Designing The Details: Booth Design Q&A With Alex Lancuba

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

At Steelhead, designer Alex...

Oct 30, 2018

Talking Trends With Design Engineer Manager, Jose Chavez

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Oct 23, 2018

Best Practices For Large Format Exhibit Graphics

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want to stand out at their next trade show, wall-size...

Oct 18, 2018

Illuminate Your Brand’s Message With Great Booth Lighting

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...
Oct 16, 2018

5 Reasons Why The Standard RFP Process Doesn’t Work When Choosing An Exhibit House

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....

Aug 28, 2018

How To Survive Trade Show Season: Q&A With Will Bonwell

Awesome support is one of the core promises Steelhead makes to every one of its customers. When it comes down to the nuts and bolts of setup, teardown that support comes in the form of Steelhead’s...

Aug 21, 2018

Designing For Comfort: How Ergonomics Shape A Booth

Trade shows can be grueling ordeals, especially for exhibit teams that are on their feet for long stretches of time, sometimes for multiple days. They’re equally demanding for attendees, who rush...

Aug 16, 2018

An Insider’s Guide To Pricing A Trade Show Booth

Trade show booths are big ticket items. You know if you're planning shows. They’re also difficult to plan for and design on a fixed budget. That means pricing is a huge deal. You need to get it right.

Jun 12, 2018

Client Feature: Building A Booth In A Day

Last year Samsung came to us with a big challenge ahead of a new product launch they needed a booth for Money 20/20 in Las Vegas.

But there were a few catches.

Jun 5, 2018

11 Things to Consider When Choosing a Trade Show Exhibit Company

Many companies find it difficult to choose an exhibit company to build displays for trade shows. Making the wrong decision can be costly, and a poorly designed trade show booth frequently generates...

Feb 15, 2017