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Exhibit Happy® and Exhibit Safely

While none of us can control total show attendance, we can leverage thoughtful exhibit design to influence how many attendees feel safe to approach, enter, and experience what our brands have to...

May 28, 2020

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3 Hospitality Industry Trends To Boost Your Trade Show ROI

Every trade show exhibit should make their attendees feel comfortable. No matter how much you dazzle them with displays and technology, if your prospects don’t feel like they’re in a space they...

Feb 12, 2020

6 Trade Show Booth Design Ideas To Help You Stand Out In 2020

This post was originally published on January 29, 2019, and has since been updated to reflect the latest trends.

You’ve got a big show coming up a couple months from now. It’s a new year and a new...

Feb 7, 2020 2

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Why Updating Your Trade Show Exhibit Is Essential For Your Brand

In case you haven’t noticed, we’re now in a new decade, which means it’s a natural time for you to shake things up when it comes to your trade show campaigns. Out with the old and in with the new, as...

Jan 29, 2020

Blowing Up ExtraHop’s Presence At Black Hat 2019

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Dec 26, 2019

Want To Innovate? Stop Using The Same Exhibit

We don’t know how your particular company works, but if you own a booth we can hazard a guess where the idea came from: the financing department.

Nov 19, 2019

Get Creative: The Key To Boosting Creativity And Getting Better Ideas For Your Trade Show Efforts

Trade shows get a lot of repeat business. Year in and year out, many of the same attendees take in the same show floor, seeing the same companies. The products might be different, but a lot of times...

Oct 31, 2019

4 Horrible Mistakes You’re Making With Your Trade Show Booth

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Oct 24, 2019

Exhibit Trends We Expect To See At CES 2020

Fresh into the new year, from January 7-10, more than 4,500 exhibiting companies will be descending upon Las Vegas for CES 2020.

Oct 17, 2019

Forecasting Event Planning Trends For 2020 And How They Apply To Exhibit Design

The year 2020 is nearly upon us, kicking off a new calendar year in the trade show circuit.

Oct 15, 2019

4 Details That’ll Make A Big Difference With Your Exhibit Design

Sometimes a little polish can make even the most elaborate trade show booth really shine. Details matter, especially when you want to stand out in the cacophony of a crowded show floor.

Oct 8, 2019

How To Design A Trade Show Booth In 21 Days

Three weeks. 504 hours. 30,240 minutes.

Oct 3, 2019

Perception Is Everything: Making A Great First Impression On The Trade Show Floor

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Oct 1, 2019

How To Make Sure Your Trade Show Booth Stands Out And Boosts Sales

Trade show floors are raucous and chaotic and easy to get lost in — not just for those attending, but for exhibitors as well.

Sep 26, 2019

Building A Trade Show Booth? Here’s How To Make Sure It Works For All Types of Trade Show Attendees

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Sep 12, 2019

3 Trade Show Goals You Should Know Before Designing A Booth

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Sep 3, 2019

Your Handy Checklist For Booth Design & Pre-Event Planning

Taking the stress out of exhibiting is always our goal with clients. From our proven design process to our awesome support teams, we’re here to support you every step of the way.

One of our favorite...

Feb 12, 2019 3

The Secret To Coming Up With a Creative Booth Design Idea

Have you ever walked around the show floor looking at booths and thought, "wow, that's a great idea. I wonder how they came up with that?"

Coming up with ideas like that are doable, but there's a...

Jan 15, 2019 1

Breaking Down Our Proven Booth Design Process

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or...

Nov 29, 2018