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The Secret To Coming Up With a Creative Booth Design Idea

Have you ever walked around the show floor looking at booths and thought, "wow, that's a great idea. I wonder how they came up with that?"

Coming up with ideas like that are doable, but there's a...

Jan 15, 2019 1

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Breaking Down Our Proven Booth Design Process

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

Getting ready for a trade show can be a stressful experience, especially if your booth vendor hits you with unexpected changes or...

Nov 29, 2018

How Hanging Signs Helped Hearst Health

When Hearst Health approached us, they needed a unique solution for their upcoming trade show at HIMSS. With four different businesses to represent under one roof, their booth had to have plenty of...

Nov 19, 2018

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Designing The Details: Booth Design Q&A With Alex Lancuba

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

At Steelhead, designer Alex...

Oct 30, 2018

Talking Trends With Design Engineer Manager, Jose Chavez

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Oct 23, 2018

Best Practices For Large Format Exhibit Graphics

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want their booth to stand out at their next trade show,...

Oct 18, 2018

Illuminate Your Brand’s Message With Great Booth Lighting

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...
Oct 16, 2018

5 Reasons Why The Standard RFP Process Doesn’t Work When Choosing An Exhibit House

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....

Aug 28, 2018

How To Survive Trade Show Season: Q&A With Will Bonwell

Awesome support is one of the core promises Steelhead makes to every one of its customers. When it comes down to the nuts and bolts of setup, teardown that support comes in the form of Steelhead’s...

Aug 21, 2018

Designing For Comfort: How Ergonomics Shape A Booth

Trade shows can be grueling ordeals, especially for exhibit teams that are on their feet for long stretches of time, sometimes for multiple days. They’re equally demanding for attendees, who rush...

Aug 16, 2018

How to Design a Booth That Drives Conversions

The perfect trade show booth is one that entices people to come in and take a look, and to explore your products and services. At Steelhead, we’re experts at driving human interaction with innovative...

Jul 24, 2018 1

SSI Schaefer's Big Splash At MODEX

SSI Schaefer came to us last year with big goals for their exhibit at MODEX in Atlanta, GA. They had two island exhibit spaces and wanted to create a big splash that demonstrated their leadership in...

Jun 29, 2018

An Insider’s Guide To Pricing A Trade Show Booth

Trade show booths are big ticket items. You know if you're planning shows. They’re also difficult to plan for and design on a fixed budget. That means pricing is a huge deal. You need to get it right.

Jun 12, 2018

Client Feature: Building A Booth In A Day

Last year Samsung came to us with a big challenge ahead of a new product launch they needed a booth for Money 20/20 in Las Vegas.

But there were a few catches.

Jun 5, 2018

The Perfect Booth For The Right Price

This post was originally published May 22nd, 2018 and has been revamped and updated for accuracy and comprehensiveness.

The trade show floor can be overwhelming. It’s a multisensory experience....

May 22, 2018


The design process can seem never ending. You’ve been communicating back and forth with designers for months, and hopefully it’s been a pleasant experience. But, just know that not all renderings...

Nov 22, 2017

Training Booth Staff (Part B – Booth Basics)

You have ensured that your booth is going to stand out in the crowd. You are confident about all the leads you’ll obtain, and the sales you’ll make. Let’s make sure your team is ready and...

Oct 25, 2017

Training Booth Staff (Part A – Educating Staff to Educate)

The outcome of your show can be greatly impacted by the proficiency of your staff. For months now, you’ve envisioned exactly how you want the show to go. But, has every person at your company been...

Oct 19, 2017

Team Leaders Meeting

*Note* If your trade show staff will be just you and a couple coworkers, this breakdown may seem beyond your needs. However, I think you could benefit from skimming through these pointers, if you,...

Oct 13, 2017