Illuminate Your Brand’s Message With Great Booth Lighting

“Lighting can literally be the difference between attendees finding, entering, and spending time in your stand or completely passing it by virtually unnoticed.” — Strategic Lighting: How to Outshine...
Oct 16, 2018

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5 Reasons Why The Standard RFP Process Doesn’t Work When Choosing An Exhibit House

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....

Aug 28, 2018

How To Survive Trade Show Season: Q&A With Will Bonwell

Awesome support is one of the core promises Steelhead makes to every one of its customers. When it comes down to the nuts and bolts of setup, teardown that support comes in the form of Steelhead’s...

Aug 21, 2018

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Designing For Comfort: How Ergonomics Shape A Booth

Trade shows can be grueling ordeals, especially for exhibit teams that are on their feet for long stretches of time, sometimes for multiple days. They’re equally demanding for attendees, who rush...

Aug 16, 2018

How to Design a Booth That Drives Conversions

The perfect trade show booth is one that entices people to come in and take a look, and to explore your products and services. At Steelhead, we’re experts at driving human interaction with innovative...

Jul 24, 2018 1

SSI Schaefer's Big Splash At MODEX

SSI Schaefer came to us last year with big goals for their exhibit at MODEX in Atlanta, GA. They had two island exhibit spaces and wanted to create a big splash that demonstrated their leadership in...

Jun 29, 2018

An Insider’s Guide To Pricing A Trade Show Booth

Trade show booths are big ticket items. You know if you're planning shows. They’re also difficult to plan for and design on a fixed budget. That means pricing is a huge deal. You need to get it right.

Jun 12, 2018

Client Feature: Building A Booth In A Day

Last year Samsung came to us with a big challenge ahead of a new product launch they needed a booth for Money 20/20 in Las Vegas.

But there were a few catches.

Jun 5, 2018

New Resource: The Perfect Booth For The Best Price

The trade show floor can be overwhelming. It’s a multisensory experience. Colors. Noises. Smells. It’s difficult to stand out. That’s why you need the perfect booth.

May 22, 2018


The design process can seem never ending. You’ve been communicating back and forth with designers for months, and hopefully it’s been a pleasant experience. But, just know that not all renderings...

Nov 22, 2017

Training Booth Staff (Part B – Booth Basics)

You have ensured that your booth is going to stand out in the crowd. You are confident about all the leads you’ll obtain, and the sales you’ll make. Let’s make sure your team is ready and...

Oct 25, 2017

Training Booth Staff (Part A – Educating Staff to Educate)

The outcome of your show can be greatly impacted by the proficiency of your staff. For months now, you’ve envisioned exactly how you want the show to go. But, has every person at your company been...

Oct 19, 2017

Team Leaders Meeting

*Note* If your trade show staff will be just you and a couple coworkers, this breakdown may seem beyond your needs. However, I think you could benefit from skimming through these pointers, if you,...

Oct 13, 2017

Booth Staff Checklist

Here’s a quick run-through of 6 pointers for choosing trade show booth staff, prior to actual training on a more intensive level.

Sep 22, 2017

Pre-Show Advertising (Part B)

Now is the time for your...

Sep 18, 2017

Pre-Show Advertising (Part A)

At this point in your first trade show development, it is time to direct your attention to pre-show advertising. It’s imperative that you let your audience know about the show you’re attending, where...

Sep 15, 2017

The Benefits of Custom Trade Show Booth Rental

Do you like money? Do you like being relevant? When you do an event, are you happier if things run smoothly with less time/money-wasting surprises? Do you care about the earth, on which you’re living?

Sep 12, 2017

Budgeting Blues

Whether you love crunching numbers or hate the hassle, one must budget, in order for the show to go on. Some expenses are absolutely necessary, while others may be budged, depending on your...

Aug 23, 2017

GOAL! - Learn how to score with your trade show booth.

According to The New York freaking Times, “you can achieve at one trade show what it would take you weeks or months to do if you stayed home.” Now, that’s an exciting prospect.

Aug 17, 2017