Know What You Want (AKA: A Few of My Favorite Things)

2017 is an interesting time. There are new businesses and products popping up everywhere you look. Therefore, new shows are popping up in response – devoted to bringing fresh ideas together in one...

Aug 12, 2017

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Design Time

This is the best part – the design. It’s like building a new home exactly the way you want it.

Aug 2, 2017

Attending the Show

Thinking about getting into trade shows? First, make sure you’ve done your research.

Jul 18, 2017

It’s time to Exhibit Happy

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Exhibit Design Factors Impact Results

Trade shows are the lifeblood of many companies, but too many organizations have displays that don't work in their favor. Design factors should encourage visitors to enter the space and engage with...

May 22, 2017

Back to Basics

When you start to plan your exhibit and wonder how you can draw more customers to your booth, go back to the basics. Remember that people are people and humans are humans. Marketing benchmarks have...

May 16, 2017

Building Brand Awareness With The Help Of Trade Show Exhibitors

Visit a trade show and every exhibitor will have their own marketing goals. Some attend the event in an effort to generate more leads, while others do so to highlight new products and services their...

May 11, 2017

Increase Traffic to Your Trade Show Booth With Large Island Displays

Sometimes you have to spend money to make money. This old axiom is no less true in finding success at trade shows than it is in more traditional business arenas. Trade shows can provide a convenient...

Mar 7, 2017

11 Things to Consider When Choosing a Trade Show Exhibit Company

Many companies find it difficult to choose an exhibit company to build displays for trade shows. Making the wrong decision can be costly, and a poorly designed trade show booth frequently generates...

Feb 15, 2017 1

Exhibit space: Free range vs closed-door

Each exhibit we create at Steelhead is sort of like creating a little piece of home – after all, it’s going to be where you spend a lot of time throughout the trade show. With that in mind, just as...

Mar 15, 2016

Redesigning What People Think of Rental Trade Show Booths with Nexen Tire

Nexen Tire developed Korea’s first V-shaped directional tires and now offers passenger tires in multiple categories all over the world. ‘NEXEN is committed to ongoing research and development of...

Aug 6, 2015

Their Mistake…On Your Dime?

Imagine for a minute that you are in your favorite restaurant, a steakhouse perhaps, and you order that favorite dish.  You know the one, the filet cooked to perfection, accompanied by the grilled...

May 7, 2015

5 Tips For Survival In A Deadline-Driven Industry

1. Stay organized You know when your event deadline is, and time is always of the essence. Don’t put added stress on you or your team by waiting until the last minute to do things. Don't get...

Apr 6, 2015

Money Saving Tricks In The Tradeshow Industry

Following these few tips can help stretch your dollar when it comes to budgeting for a trade show. Checking off some simple pre-planning checklist items can be surprisingly helpful in the long run.

Mar 9, 2015

10 Trade-Show Tricks, Tips and No-No’s

1. Keep it Simple – Graphics 101

Feb 25, 2015

Surprises Are For The Holidays

When an exhibit is packed up in crates and shipped to its trade show destination, there are a lot of puzzle pieces you’re not only hoping show up and fit properly, but be exactly what you need them...

Jan 8, 2015

Tradeshows, the Bottom Line

Move your bottom line to the front of the line

Dec 11, 2014

Our Exhibit Company Corporate Culture

Work harder, play hardest

Nov 3, 2014

Ball and Chain

Don’t be tied down – break away from the ball and chain

Oct 30, 2014