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Booth Staff Checklist

Here’s a quick run-through of 6 pointers for choosing trade show booth staff, prior to actual training on a more intensive level.

Sep 22, 2017

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Pre-Show Advertising (Part B)

Now is the time for your...

Sep 18, 2017

Pre-Show Advertising (Part A)

At this point in your first trade show development, it is time to direct your attention to pre-show advertising. It’s imperative that you let your audience know about the show you’re attending, where...

Sep 15, 2017

It’s time to Exhibit Happy

Let us help you design your next booth


The Benefits of Custom Trade Show Booth Rental

There has been a major shift in the trade show industry, and in a broader sense as well, that has acknowledged the need to be more efficient. Efficient use of money, marketing materials, and even...

Sep 12, 2017

Budgeting Blues

Whether you love crunching numbers or hate the hassle, one must budget, in order for the show to go on. Some expenses are absolutely necessary, while others may be budged, depending on your...

Aug 23, 2017

GOAL! - Learn how to score with your trade show booth.

According to The New York freaking Times, “you can achieve at one trade show what it would take you weeks or months to do if you stayed home.” Now, that’s an exciting prospect.

Aug 17, 2017

Know What You Want (AKA: A Few of My Favorite Things)

2017 is an interesting time. There are new businesses and products popping up everywhere you look. Therefore, new shows are popping up in response – devoted to bringing fresh ideas together in one...

Aug 12, 2017

Design Time

This is the best part – the design. It’s like building a new home exactly the way you want it.

Aug 2, 2017

Attending the Show

Thinking about getting into trade shows? First, make sure you’ve done your research.

Jul 18, 2017

Exhibit Design Factors Impact Results

Trade shows are the lifeblood of many companies, but too many organizations have displays that don't work in their favor. Design factors should encourage visitors to enter the space and engage with...

May 22, 2017

Back to Basics

When you start to plan your exhibit and wonder how you can draw more customers to your booth, go back to the basics. Remember that people are people and humans are humans. Marketing benchmarks have...

May 16, 2017

Building Brand Awareness With The Help Of Trade Show Exhibitors

Visit a trade show and every exhibitor will have their own marketing goals. Some attend the event in an effort to generate more leads, while others do so to highlight new products and services their...

May 11, 2017

How to Increase Traffic to Your Exhibit With Large Island Booth Displays

Sometimes you have to spend money to make money. This old axiom is no less true in finding success at trade shows than it is in more traditional business arenas.

Trade shows can provide a convenient...

Mar 7, 2017

11 Things to Consider When Choosing a Trade Show Exhibit Company

Many companies find it difficult to choose an exhibit company to build displays for trade shows. Making the wrong decision can be costly, and a poorly designed trade show booth frequently generates...

Feb 15, 2017 4

Exhibit space: Free range vs closed-door

Each exhibit we create at Steelhead is sort of like creating a little piece of home – after all, it’s going to be where you spend a lot of time throughout the trade show. With that in mind, just as...

Mar 15, 2016

Redesigning What People Think of Rental Trade Show Booths with Nexen Tire

Nexen Tire developed Korea’s first V-shaped directional tires and now offers passenger tires in multiple categories all over the world. ‘NEXEN is committed to ongoing research and development of...

Aug 6, 2015

Their Mistake…On Your Dime?

Imagine for a minute that you are in your favorite restaurant, a steakhouse perhaps, and you order that favorite dish.  You know the one, the filet cooked to perfection, accompanied by the grilled...

May 7, 2015

5 Tips For Survival In A Deadline-Driven Industry

1. Stay organized You know when your event deadline is, and time is always of the essence. Don’t put added stress on you or your team by waiting until the last minute to do things. Don't get...

Apr 6, 2015

Money Saving Tricks In The Tradeshow Industry

Following these few tips can help stretch your dollar when it comes to budgeting for a trade show. Checking off some simple pre-planning checklist items can be surprisingly helpful in the long run.

Mar 9, 2015