An Optimistic Outlook For Live Events In 2021

As a trade show manager, you’ve likely considered renting vs. buying your booth. It’s a popular debate within the industry, and there are a lot of opinions out there. While many of the pros and cons...

Purchasing a booth represents a massive capital investment for any brand. To justify that investment, brands have to commit to using that same booth for an average of three–five years. It's also a...

An event manager started our company. We know the ins and outs of planning and managing a great trade show. We also know what things can cause trade show managers a ton of stress. All those details...

Here are 10 points to consider to see if a custom-designed rental is right for your brand’s marketing goals. If you answer yes to each of the questions below, you probably should consider a custom...

“In reality, renting requires just as much forethought, analysis, and comparison as purchasing, regarding everything from fees and terms to supplier selection and contract obligations.” Help!, ...

Imagine the final hours of an event, when cheap swag and unread pamphlets begin to overflow from garbage cans all around the show floor. Estimates peg the trade show industry as one of the most...

When Monitronics, now Brinks Home Security, approached Steelhead in 2013, they had owned their booth for five years and needed a change. “They were looking to evolve their program and wanted to use a...

Find out about the other pitfalls of booth ownership by downloading our new white paper: 3 Pitfalls Of Owning A Trade Show Exhibit.

What pitfalls are there? Here’s a sneak peak of our new white paper.