Exhibit Happy® and Exhibit Safely

A Return to Event Marketing

“When you’re finished changing, you’re finished”

Benjamin Franklin

As we all attempt to get back to “business as usual,” it’s important for us to take some time to focus on ourselves. 

So, you now need to work from home! But where do you begin with this transition?

In 2020, businesses are debating whether they should be incorporating sustainability principles.

Trade shows are all about making connections. At the same time, the logistics of trade shows can make forging those connections tricky.

You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you:

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

Setting the right goals is the key to a successful trade show campaign. The question is: How do you know whether the goals you set are the right ones?

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Planning for a great trade show marketing campaign can be challenging.

Do as much homework as you can at the show, and be sure to identify the hot leads and set all of the groundwork that you can.

Things are wrapping up at the trade show, you totally killed it, and you met a lot of great prospects along the way. That adrenaline that fueled your numerous interactions may be waning, and fatigue...

Innovation rarely happens by accident. Sure, people tend to say things like an idea just came out of the blue, but let’s be honest, the chances of a new and brilliant idea popping into your head...

We don’t know how your particular company works, but if you own a booth we can hazard a guess where the idea came from: the financing department.

Like everything else, technology is quickly changing the trade show industry. Each day seems to bring new toys that companies can put to work in their booths or marketing campaigns to gain an edge.