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2020 brought about what was once thought of as a futuristic shift in our society in regards to where and how we work and learn.
As a brand marketing event manager, you’ve most likely been bombarded with virtual this and virtual that these past 12-months.
It’s no secret that the trade show and live events industry experienced a massive shakeup this year.
Las Vegas is ready and eager for the greatest comeback!
There is a plethora of information about virtual and we get it, it can be quite confusing and perhaps overwhelming!
Change is in the air and there has never been a better time than now to evaluate your event marketing partnerships.
While none of us can control total future show attendance, we can leverage thoughtful design to influence how many attendees feel safe to approach, enter and experience what our brands have to offer...
So, you now need to work from home! But where do you begin with this transition?
Trade shows are all about making connections. At the same time, the logistics of trade shows can make forging those connections tricky.
You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you:
As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...
If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.
Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.