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The Future Of Event Marketing: Blending The Physical & Virtual

2020 brought about what was once thought of as a futuristic shift in our society in regards to where and how we work and learn. Although the remote workforce has increased over the last decade, many...

Oct 21, 2020

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Not All Virtual Experiences Are Created Equal

As a brand marketing event manager, you’ve most likely been bombarded with virtual this and virtual that this year. It’s overwhelming when there are so many options for hosting or participating in a...

Oct 14, 2020

Is Your Trade Show Marketing Strategy Ready for 2021?

It’s no secret that the trade show and live events industry experienced a massive shakeup this year.

Sep 23, 2020

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Get Excited For These Fall-Winter 2020 Trade Shows

Las Vegas is ready and eager for the greatest comeback!

Jul 29, 2020 2

Simple 3-Step Process to Launching a Virtual Environment

There is a plethora of information about virtual and we get it, it can be quite confusing and perhaps overwhelming! Virtual can mean different things to different brands, but we can all agree it is a...

Jul 23, 2020 1

3 Steps To Onboarding With A New Exhibit Design House

Change is in the air and there has never been a better time than now to evaluate your event marketing partnerships.

Jul 8, 2020

Exhibit Happy® and Exhibit Safely

While none of us can control total show attendance, we can leverage thoughtful exhibit design to influence how many attendees feel safe to approach, enter, and experience what our brands have to...

May 28, 2020

3 Red Flags That Should Trigger a Marketing Strategy Review

“When you’re finished changing, you’re finished”

Benjamin Frank

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May 28, 2020

A Guide To Making Actionable Personal Goals

As we all attempt to get back to “business as usual,” it’s important for us to take some time to focus on ourselves. 

May 20, 2020

5 Tips For Event Marketers Who Are Working Remotely For The First Time

So, you now need to work from home! But where do you begin with this transition?

Apr 8, 2020

Why You Should “Triple Bottom Line” Your Business

In 2020, businesses are debating whether they should be incorporating sustainability principles.

Mar 18, 2020

5 Conversation Starters (And Some Other Advice) Sure To Spark Real Connections At Trade Shows

Trade shows are all about making connections. At the same time, the logistics of trade shows can make forging those connections tricky.

Feb 26, 2020

Trade Show Gamification: What It Is And How To Do It

You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you:

Feb 19, 2020

5 Steps For Making The Most Of Your Time At #NECannaBizCon

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

Jan 17, 2020

How To Set The Right Goals For A Successful Trade Show Campaign

Setting the right goals is the key to a successful trade show campaign. The question is: How do you know whether the goals you set are the right ones?

Jan 8, 2020

How To Get Better Results From Your Trade Show Marketing Efforts

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Dec 30, 2019

Blowing Up ExtraHop’s Presence At Black Hat 2019

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Dec 26, 2019

5 Signs Your Trade Show Leads Aren’t Ready To Buy

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Dec 23, 2019

4 Blunders To Avoid With Your Next Exhibit

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Dec 19, 2019

Send The Right Follow-Up: How To Match Your Post-Show Outreach With Where Your Leads Are At

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Dec 17, 2019