Celebrating Inclusion and Diversity

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Trade show floors are raucous and chaotic and easy to get lost in — not just for those attending, but for exhibitors as well.

You have a sweet trade show space. You have an awesome booth design. Your team is prepped and energetic and ready to take the show floor by storm.

In the trade show industry, relationships matter. Not just those relationships made on the show floor, but among the team members of an organization.

They say the devil is in the details.

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Make 2020 the year you stand out from the crowd like never before — no matter what product or service you’re trying to sell. New decade, new experiences. Who knows? This could be your best year yet.

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Trade shows can be amazingly effective. Or they can flop.

You put so much effort, time, and resources into building an amazing experience for your customers and prospects. The least you can do is get...

Trade shows are a massive business opportunity for you to gain more contacts and generate more leads that will eventually (wait for it . . .) turn into customers.

But if you’ve ever been to a trade...

Trade Show News Network recently published some unthinkable social media statistics they gathered by surveying 223 attendees of their “Social Media for Trade Show Promotions” webinar. Here are a few...

Let’s be honest, trade shows require a ton of up-front cash. And more than that, they eat up just as much time with planning, paperwork, logistics, creative, and so much more.

But here’s the thing:...

You have your little ducks in a row. By, “ducks,” of course, we mean your trade show booth staff.

They’re pumped, they’re informed, and they know the game plan. That’s awesome. But, with things like...

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

An event manager started our company. We know the ins and outs of planning and managing a great trade show. We also know what things can cause trade show managers a ton of stress. All those details...

Virtual Reality (VR) is a hot commodity at trade shows today. More and more brands are integrating it into their booths.

Trade Show News Network recently extolled VR’s virtues, and we agree that it’s...

Ok, you’re sitting down to plan your next show. How will you make it a success? How will you stand out from the rest of the exhibitors? How will you achieve your goals?