Exhibit Trends We Expect To See At CES 2020

Fresh into the new year, from January 7-10, more than 4,500 exhibiting companies will be descending upon Las Vegas for CES 2020.

Oct 17, 2019

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Forecasting Event Planning Trends For 2020 And How They Apply To Exhibit Design

The year 2020 is nearly upon us, kicking off a new calendar year in the trade show circuit.

Oct 15, 2019

How to Design a Booth That Drives Conversions

The perfect trade show booth is one that entices people to come in and take a look, and to explore your products and services. At Steelhead, we’re experts at driving human interaction with innovative...

Jul 24, 2018 1

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SSI Schaefer's Big Splash At MODEX

SSI Schaefer came to us last year with big goals for their exhibit at MODEX in Atlanta, GA. They had two island exhibit spaces and wanted to create a big splash that demonstrated their leadership in...

Jun 29, 2018

New Resource: The Perfect Booth For The Best Price

The trade show floor can be overwhelming. It’s a multisensory experience. Colors. Noises. Smells. It’s difficult to stand out. That’s why you need the perfect booth.

May 22, 2018


The design process can seem never ending. You’ve been communicating back and forth with designers for months, and hopefully it’s been a pleasant experience. But, just know that not all renderings...

Nov 22, 2017

Training Booth Staff (Part B – Booth Basics)

You have ensured that your booth is going to stand out in the crowd. You are confident about all the leads you’ll obtain, and the sales you’ll make. Let’s make sure your team is ready and...

Oct 25, 2017

Training Booth Staff (Part A – Educating Staff to Educate)

The outcome of your show can be greatly impacted by the proficiency of your staff. For months now, you’ve envisioned exactly how you want the show to go. But, has every person at your company been...

Oct 19, 2017

Team Leaders Meeting

*Note* If your trade show staff will be just you and a couple coworkers, this breakdown may seem beyond your needs. However, I think you could benefit from skimming through these pointers, if you,...

Oct 13, 2017

Booth Staff Checklist

Here’s a quick run-through of 6 pointers for choosing trade show booth staff, prior to actual training on a more intensive level.

Sep 22, 2017

Pre-Show Advertising (Part B)

Now is the time for your...

Sep 18, 2017

Pre-Show Advertising (Part A)

At this point in your first trade show development, it is time to direct your attention to pre-show advertising. It’s imperative that you let your audience know about the show you’re attending, where...

Sep 15, 2017

The Benefits of Custom Trade Show Booth Rental

Do you like money? Do you like being relevant? When you do an event, are you happier if things run smoothly with less time/money-wasting surprises? Do you care about the earth, on which you’re living?

Sep 12, 2017

Budgeting Blues

Whether you love crunching numbers or hate the hassle, one must budget, in order for the show to go on. Some expenses are absolutely necessary, while others may be budged, depending on your...

Aug 23, 2017

GOAL! - Learn how to score with your trade show booth.

According to The New York freaking Times, “you can achieve at one trade show what it would take you weeks or months to do if you stayed home.” Now, that’s an exciting prospect.

Aug 17, 2017

Know What You Want (AKA: A Few of My Favorite Things)

2017 is an interesting time. There are new businesses and products popping up everywhere you look. Therefore, new shows are popping up in response – devoted to bringing fresh ideas together in one...

Aug 12, 2017

Design Time

This is the best part – the design. It’s like building a new home exactly the way you want it.

Aug 2, 2017

Attending the Show

Thinking about getting into trade shows? First, make sure you’ve done your research.

Jul 18, 2017

Exhibit Design Factors Impact Results

Trade shows are the lifeblood of many companies, but too many organizations have displays that don't work in their favor. Design factors should encourage visitors to enter the space and engage with...

May 22, 2017