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Designing The Details: Q&A With Alex Lancuba

At your next trade show, how are you going to stand out in a sea of doppelgangers? The answer is to have the most compelling, eye-catching, engaging booth possible.

Oct 30, 2018

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Talking Trends With Design Engineer Manager, Jose Chavez

One of the most stressful parts of coming up with a new booth design is simply knowing what's possible. It's hard to follow the latest trends and products in exhibit design when you've got tons of...

Oct 23, 2018

Best Practices For Large Format Graphics

Big, bold displays cut through the visual noise on the show floor and attract an attendee's attention when nothing else can. For brands that want to stand out at their next trade show, wall-size...

Oct 18, 2018

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5 Reasons Why The Standard RFP Process Doesn’t Work

In theory, a Request for Proposal (RFP) is a great tool for brands who are shopping around for a new designer for their next trade show booth. The intent of the RFP is to secure concept and cost....

Aug 28, 2018

How To Survive Trade Show Season: Q&A With Will Bonwell

Awesome support is one of the core promises Steelhead makes to every one of its customers. When it comes down to the nuts and bolts of setup, teardown that support comes in the form of Steelhead’s...

Aug 21, 2018

How to Design a Booth that Drives Conversions

The perfect trade show booth is one that entices people to come in and take a look, and to explore your products and services. At Steelhead, we’re experts at driving human interaction with innovative...

Jul 24, 2018 1

Client Feature: Making an Impact with

When approached Steelhead, they were looking for something different. They had great products focusing on smarter home and business security solutions, but they weren’t making a big impact...

Jul 12, 2018

SSI Schaefer's Big Splash At MODEX

SSI Schaefer came to us last year with big goals for their exhibit at MODEX in Atlanta, GA. They had two island exhibit spaces and wanted to create a big splash that demonstrated their leadership in...

Jun 29, 2018

Beyond Meat: Beyond Satisfied

"Steelhead is so on top of everything from the initial calls down to the last minute the booth is packed up. They go above and beyond in everything they do, and make it apparent that they are really...
Jun 26, 2018

Beyond Meat’s Booth

Beyond Meat came to us with a big challenge earlier this year. Before 2018, they had only exhibited at Natural Products Expo West in Anaheim. In 2018, they wanted to expand and also exhibit at the...

Jun 19, 2018

An Insider’s Guide To Pricing A Booth

Trade show booths are big ticket items. You know if you're planning shows. They’re also difficult to plan for and design on a fixed budget. That means pricing is a huge deal. You need to get it right.

Jun 12, 2018

Is Renting Right For You?

Exhibitor Online recently featured an article about the pros and cons of renting an exhibit property. Below we’ve taken a look at each of their points from a Steelhead perspective. Hopefully this...

May 31, 2018

New Resource: The Perfect Booth For The Best Price

The trade show floor can be overwhelming. It’s a multisensory experience. Colors. Noises. Smells. It’s difficult to stand out. That’s why you need the perfect booth.

May 22, 2018


The design process can seem never ending. You’ve been communicating back and forth with designers for months, and hopefully it’s been a pleasant experience. But, just know that not all renderings...

Nov 22, 2017

Training Booth Staff (Part B – Booth Basics)

You have ensured that your booth is going to stand out in the crowd. You are confident about all the leads you’ll obtain, and the sales you’ll make. Let’s make sure your team is ready and...

Oct 25, 2017

Training Booth Staff (Part A – Educating Staff to Educate)

The outcome of your show can be greatly impacted by the proficiency of your staff. For months now, you’ve envisioned exactly how you want the show to go. But, has every person at your company been...

Oct 19, 2017

Team Leaders Meeting

*Note* If your trade show staff will be just you and a couple coworkers, this breakdown may seem beyond your needs. However, I think you could benefit from skimming through these pointers, if you,...

Oct 13, 2017

Booth Staff Checklist

Here’s a quick run-through of 6 pointers for choosing trade show booth staff, prior to actual training on a more intensive level.

Sep 22, 2017

Pre-Show Advertising (Part B)

Now is the time for your...

Sep 18, 2017