Perception Is Everything: Making A Great First Impression On The Trade Show Floor

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

To celebrate Core-apps 10-year anniversary, Trade News Network chatted with Wayne Crawford, Core-apps’ veteran vice president of sales. He gives some insight on the top 10 technologies that have...

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Trade Show News Network recently published some unthinkable social media statistics they gathered by surveying 223 attendees of their “Social Media for Trade Show Promotions” webinar. Here are a few...

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

No matter what industry brings you to the show floor, it's safe to say that new technology will be a growing opportunity, and possible distraction, for both attendees and exhibitors. We at Steelhead...

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

It’s no secret that trade shows are expensive. Within a set budget, marketing managers have to plan for travel costs, pre-show marketing materials, booth staff training, and countless other items....