Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

It’s no secret that trade shows are expensive. Within a set budget, marketing managers have to plan for travel costs, pre-show marketing materials, booth staff training, and countless other items....

Healthcare is one of the fastest-moving industries in the world, which makes their trade shows some of the most competitive and exciting to work on. As we look forward to upcoming shows, we’re...