2019 Trade Show Trends … And What’s Coming For 2020

With 2019 in the rearview mirror, it’s as good a time as any to look back at some of the trade show trends we saw as the decade came to a close. Beginning with …

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

By the time you read this, the massive CES 2020 show will have come and gone. But that doesn’t mean there aren’t plenty of major shows still on the horizon.

Setting the right goals is the key to a successful trade show campaign. The question is: How do you know whether the goals you set are the right ones?

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Planning for a great trade show marketing campaign can be challenging.

Do as much homework as you can at the show, and be sure to identify the hot leads and set all of the groundwork that you can.

Things are wrapping up at the trade show, you totally killed it, and you met a lot of great prospects along the way. That adrenaline that fueled your numerous interactions may be waning, and fatigue...

Innovation rarely happens by accident. Sure, people tend to say things like an idea just came out of the blue, but let’s be honest, the chances of a new and brilliant idea popping into your head...

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...