How To Make Social Media Work At Your Next Trade Show

Trade Show News Network recently published some unthinkable social media statistics they gathered by surveying 223 attendees of their “Social Media for Trade Show Promotions” webinar. Here are a few...

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

No matter what industry brings you to the show floor, it's safe to say that new technology will be a growing opportunity, and possible distraction, for both attendees and exhibitors. We at Steelhead...

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

It’s no secret that trade shows are expensive. Within a set budget, marketing managers have to plan for travel costs, pre-show marketing materials, booth staff training, and countless other items....

Healthcare is one of the fastest-moving industries in the world, which makes their trade shows some of the most competitive and exciting to work on. As we look forward to upcoming shows, we’re...

We know from experience that event planners have one of the most stressful jobs in the world. It takes a lot of mental stamina to juggle tight deadlines, communicate with multiple teams, and execute...

When things get stressful at the office, excellent working relationships can make or break a project. That’s why it’s so important to promote a tight-knit group of employees who can rely on each...

As a marketing manager, you know how much effort goes into maximizing your impact at every trade show you attend. It takes a lot of time and money to set yourself up to succeed. That’s why it’s...

The 20' x 20' booth is the bread and butter of the trade show world. The size is born out of a trade show organizer's desire to maximize the number of exhibitors while still providing suitable booth...