2019 Trade Show Trends … And What’s Coming For 2020

With 2019 in the rearview mirror, it’s as good a time as any to look back at some of the trade show trends we saw as the decade came to a close. Beginning with …

Jan 22, 2020

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5 Steps for Making the Most of Your Time at #NECannaBizCon

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

Jan 17, 2020

9 Of The Biggest Vegas Trade Shows Of 2020 Not Named CES

By the time you read this, the massive CES 2020 show will have come and gone. But that doesn’t mean there aren’t plenty of major shows still on the horizon.

Jan 15, 2020

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How To Set The Right Goals For A Successful Trade Show Campaign

Setting the right goals is the key to a successful trade show campaign. The question is: How do you know whether the goals you set are the right ones?

Jan 8, 2020

How To Get Better Results From Your Trade Show Marketing Efforts

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Dec 30, 2019

Blowing Up ExtraHop’s Presence At Black Hat 2019

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Dec 26, 2019

5 Signs Your Trade Show Leads Aren’t Ready To Buy

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Dec 23, 2019

4 Blunders To Avoid With Your Next Exhibit

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Dec 19, 2019

Send The Right Follow-Up: How To Match Your Post-Show Outreach With Where Your Leads Are At

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Dec 17, 2019

New Webinar: Creating A Trade Show Campaign That Will WOW

Planning for a great trade show marketing campaign can be challenging.

Dec 12, 2019

Top Tips For Storing And Managing Your Trade Show Leads

Do as much homework as you can at the show, and be sure to identify the hot leads and set all of the groundwork that you can.

Dec 3, 2019

3 Cliché Post-Show Conversations You Should Avoid With Your Customers

Things are wrapping up at the trade show, you totally killed it, and you met a lot of great prospects along the way. That adrenaline that fueled your numerous interactions may be waning, and fatigue...

Nov 28, 2019

How Event Marketers Can Overcome The Status Quo And Achieve Innovation In The Workplace

Innovation rarely happens by accident. Sure, people tend to say things like an idea just came out of the blue, but let’s be honest, the chances of a new and brilliant idea popping into your head...

Nov 26, 2019

Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

Nov 12, 2019

Step Up Your Game: 6 Recommended Shoes For Trade Show Women

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

Nov 7, 2019

4 Horrible Mistakes You’re Making With Your Trade Show Booth

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Oct 24, 2019

Perception Is Everything: Making A Great First Impression On The Trade Show Floor

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Oct 1, 2019

Building A Trade Show Booth? Here’s How To Make Sure It Works For All Types of Trade Show Attendees

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Sep 12, 2019

3 Trade Show Goals You Should Know Before Designing A Booth

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Sep 3, 2019

6 Influence Tactics To Help You Generate More Trade Show Leads Now

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Aug 29, 2019