Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

Nov 12, 2019

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Step Up Your Game: 6 Recommended Shoes For Trade Show Women

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

Nov 7, 2019

4 Horrible Mistakes You’re Making With Your Trade Show Booth

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

Oct 24, 2019

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Perception Is Everything: Making A Great First Impression On The Trade Show Floor

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Oct 1, 2019

Building A Trade Show Booth? Here’s How To Make Sure It Works For All Types of Trade Show Attendees

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

Sep 12, 2019

3 Trade Show Goals You Should Know Before Designing A Booth

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Sep 3, 2019

6 Influence Tactics To Help You Generate More Trade Show Leads Now

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Aug 29, 2019

The New Marketing Manager’s Guide To Trade Show Etiquette

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

Jul 30, 2019

Bias Stops Progress: How To Be More Innovative At Trade Shows

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

Jul 23, 2019

Setting Up A Big Win At G2E: Case Study With Synergy Blue

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

Jul 18, 2019

Business Cards Are Dead: Boost Sales Through Real Connections At Trade Shows

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

Jul 16, 2019

Preparing For ConExpo 2020: 8 Tips For Getting The Most Out Of The Show

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

Jul 11, 2019

Gearing Up For CES: Case Study With Cleer Audio

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

Jul 5, 2019

Bringing Wellness Into The Workplace Outside Of Trade Shows

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

Jun 27, 2019

3 Common Myths About Custom Trade Show Booth Rentals: Busted

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Jun 25, 2019

Boost Your Booth: Finding Inspiration For Solar Power International

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

Jun 20, 2019

The Essential Guide To Renting a Custom Trade Show Booth

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Jun 18, 2019

How Hiring The Right Exhibit House Reduces Stress For Event Planners

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

Jun 13, 2019

How Much You Should Expect To Pay For A Custom Trade Show Booth Rental

It’s no secret that trade shows are expensive. Within a set budget, marketing managers have to plan for travel costs, pre-show marketing materials, booth staff training, and countless other items....

Jun 11, 2019

Get The Support You Deserve For Vision Expo West 2019

Healthcare is one of the fastest-moving industries in the world, which makes their trade shows some of the most competitive and exciting to work on. As we look forward to upcoming shows, we’re...

Jun 6, 2019