Celebrating Inclusion and Diversity

So, you now need to work from home! But where do you begin with this transition?

LAS VEGAS, Nevada—Current CMO and co-owner of Steelhead Productions Rhiannon Andersen can now add a new accolade to her resume: diversity and inclusion task force member.

Andersen was recently...

Many of us can agree that it’s hard to sit home and ‘shelter in place’ while our country is in crisis. Yes, the federal government is extending the voluntary national shut until April 30^th, but that...

For more than 30 years I have been an educator and have provided workshops on design and trends impacting the tradeshow and event industry. I usually write or speak about engagement strategies,...

Businesses are debating whether they should be incorporating sustainability principles.

Hostess snacks. Mountain Dew. Potato chips.

Two years ago, we at Steelhead made a remarkable decision — we would no longer design, build, and sell trade show exhibits. That’s right, we would design and build incredible spaces, however our...

Trade shows are all about making connections. At the same time, the logistics of trade shows can make forging those connections tricky.

This post was originally published on January 29, 2019, and has since been updated to reflect the latest trends.

You’ve got a big show coming up a couple months from now. It’s a new year and a new...

With 2019 in the rearview mirror, it’s as good a time as any to look back at some of the trade show trends we saw as the decade came to a close. Beginning with …

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

This post was originally published on January 8th, 2020 and has been revamped and updated for accuracy and comprehensiveness.

As the world continues to jump back to business and live events are in...

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.

Your sales team just returned from the trade show with a bucket full of leads. It’s exciting, you’re pumped, and they’re ready to close those deals!

Planning for a great trade show marketing campaign can be challenging.

Do as much homework as you can at the show, and be sure to identify the hot leads and set all of the groundwork that you can.

Things are wrapping up at the trade show, you totally killed it, and you met a lot of great prospects along the way. That adrenaline that fueled your numerous interactions may be waning, and fatigue...