An Optimistic Outlook For Live Events In 2021

As the trade show calendar fills up for a promising 2021, it means it's time to start planing your marketing campaigns and strategies that will surround your trade show program!

We asked, you answered. Hear from your fellow #eventprofs colleagues on their virtual and tradeshow plans for 2021.

The face-to-face marketing opportunities found at live events, traditional retail spaces, and trade shows will always be the most preferred way to connect with customers and prospects.

It’s no secret that the trade show and live events industry experienced a massive shakeup this year.

Are you in the research process for the perfect virtual marketing engagement solution? Or have you made the investment and are now looking for ways to maximize your customers’ experience?

Many marketers have received a crash course on virtual marketing as we’ve shifted meetings, events, and other forms of collaboration online since March 2020. 

Virtual marketing is having more than a moment; it’s here to stay. When gatherings resume they should remain to enhance your in-person presence. 

Virtual marketing environments skyrocketed this year due to the cancellation and restrictions of face to face opportunities and live events.  

There is a plethora of information about virtual and we get it, it can be quite confusing and perhaps overwhelming! 

“When you’re finished changing, you’re finished”

BENJAMIN FRANK

As we're all faced with an ever-changing business landscape right now, these questions about how you work has surely been on your mind...