Tech-inspired trade shows represent some of the most exciting events of the year. We love designing for tech brands because it often challenges us to take our designs to new frontiers.
That's why we're so excited for shows like Solar Power International (SPI), which hits Salt Lake City later this year, September 23rd-26th.
SPI isn’t just about solar power. It’s also a huge draw for brands dedicated to smart home technology, energy storage, and emerging hydrogen power technology. If you’re involved in these industries in any way, you should consider attending.
For those who are attending, we wanted to help inspire new ideas for tech-savvy booths by sharing our experience with ExtraHop. They're a cyber analytics company that provides cutting edge tools to businesses looking to beef up their security.
For Black Hat 2018, we worked with their marketing team to create a sleek and modern booth that met their marketing goals for the show. Here’s an inside peek at how it came together.
ExtraHop’s Big Plans for Black Hat
Black Hat is a massive, security-focused trade show that hits Vegas annually. For their 2018 appearance, ExtraHop had several requirements for their dream booth.
Working within their 20' x 30' exhibit size, their marketing manager told us they needed the following elements:
- Something that felt tech-savvy
- A darker color palette with lighting to prevent the booth from feeling like a black hole
- Three or four demo areas
- An interactive presentation area that's more than just a monitor stuck on a wall
- A place to conduct interactive presentations and looping promotional videos during downtimes
- A reception desk
- A storage closet
After talking through their needs, our designers got to work on creating a booth that would offer everything ExtraHop needed to succeed at Black Hat 2018.
Finding the Right Angle for ExtraHop
Our design team began by arranging all of ExtraHop’s required elements within their designated exhibit size. We did this while still making the booth feel open and comfortable, even with multiple attendees inside.
We also looked at the overall floor plan and where Extra Hop’s booth was relative to the main entrance, so we could take advantage of the natural flow of traffic toward their booth.
Finally, we played around with different color combinations and LED integration to help bring ExtraHop’s dark booth to life with light. With all these things in mind, we came up with their Big Idea.
Here’s what it included:
- Three interactive demo areas with 32” monitors helped define the exhibit’s inner core
- An interactive open theater with a screen offered the perfect place for formal presentations and had seating for up to eight people
- Two large branding walls utilized LED tiles to add big pops of color and light that attracted attendee attention
- Recessed LEDs and hanging lights offset dark walls and custom flooring
- A lockable storage closet, casual seating area, and a reception desk rounded out the booth’s features
We also positioned the booth at an angle so it faced the primary source of traffic flow. This subtle shift made the exhibit feel more inviting and unique when compared to adjacent booths that were square to the aisle.
By working closely with their marketing team, ExtraHop got precisely what they wanted to succeed at Black Hat, along with a guaranteed price that ensured they wouldn’t get caught off guard by additional fees further down the road.
Are you ready for Solar Power International? It’s just a few months away. Get excited about your exhibit design by finding a designer that understands your marketing goals. Find out how by checking out our white paper: How To Evaluate And Choose An Exhibit House.