Every great booth starts with a Big Idea. A Big Idea is a design that connects your audience with your marketing objectives. Using that Big Idea as a base, designers can begin to create your booth’s more specific elements.

7 Keys To An Irresistible Trade Show Campaign  What will it take to stand out? That’s the question in the back of every event  planner’s mind. Don’t worry. In this free white paper we share the 7 keys to an  irresistible trade show campaign. Download Now

A winning Big Idea includes:

  • Required functional elements, such as areas for product demonstrations, A/V displays, meeting spaces, and product displays
  • An eye-catching and unique design that draws attendees into the booth
  • A seamless traffic flow plan, allowing attendees to navigate every section of your booth
  • Consideration of your budget

Building A Big Idea With A Creative Brief

A comprehensive creative brief helps communicate your marketing strategy to any booth designer you choose. Think of your creative brief as a checklist that leads to your Big Idea.

A comprehensive creative brief includes:

  • In-booth activity plan
  • Floor plan of the show hall and traffic patterns
  • Images of inspiring architecture
  • Material sample board
  • Meeting space for private conversations
  • Storage needs
  • Color palette
  • Booth traffic plan
  • Branding needs (campaign & company)

A Big Idea developed from a comprehensive creative brief provides you with a solid foundation for a winning design. Crafting the perfect Big Idea is a critical step in our proven design process.

 

Have a comment?

Subscribe Here!