You've got a big show coming up in eight months. Your manager has tasked you with coming up with new, unique ideas for your booth that will help your brand stand out and increase the number of prospects your sales team comes back with.
As someone who's in charge of all the nitty-gritty details of putting together a successful trade show, there's a lot of weight on your shoulders to present an idea that's proven to work. With 2020 right around the corner, you know that just looking good won't work anymore. You need to be pretty sure this investment brings in success for your company.
The thing is, marketing trends evolve at lightning speeds, especially on the trade show floor. Standing out in a crowd requires an exhibit that’s as unique as you are.
So, to help you get on the right track and get inspired for, here are a few booth ideas we're loving this year.
1. LED Walls
"What's that over there?"
As your prospects walk down the endless aisles of the show, a bright LED wall is not only oh-so-Las Vegas, but it's also a great way to capture the attention of those who may not see your booth, otherwise.
After all, nothing commands attention like an LED wall. They allow your brand to create stunning visual displays in a variety of shapes and sizes. Look for advances in LED technology that allow for more applications, like overhead displays, curved walls, and higher resolution.
2. Specialty Lighting
As you're hustling on the trade show floor, one thing you're sure to notice is the distinct lack of daylight. Those bright, manufactured lights up above don't create much room for creativity in the aisles. Yet, that's exactly why it may be the perfect opportunity to have fun with your booth's lighting.
Make your booth stand out with unique options such as recessed and down-lit lighting. You can draw your prospects' attention to the 1-2 highlights you'd like to promote while also creating a great atmosphere for all visitors. We use them to create welcoming environments that draw in attendees, differentiate booth areas, and highlight products, as seen in the above photograph.
3. Specialty Flooring
As you're designing your trade show booth, one aspect many people fail to pay ample attention to is the flooring. While it may not seem like a big deal, great flooring could actually be the difference between an inspiring and sales-driven atmosphere that leaves a lasting memory of your brand and just another booth on the sales floor.
Because of this, your floor design is just as important as your walls, furniture, and signs. Look to wood, faux-wood, and textured floors to make your booth pop in a sea of carpet-clad competitors.
4. Edge-Lit Letters
Why have just a boring logo when you could make it truly pop with just a bit of customization?
Edge-lit letters turn standard signage into a bold 3D display. With a custom-designed rental, you can also switch up the look of edge-lit letters between shows. By changing the color and style of lighting, or the background, you can create a new look with the same letters. How fun is that?
5. Virtual Reality Product Demos
Virtual reality is a great solution for brands that don’t have room to stage product and service demos within their booth’s footprint. We love virtual reality product demos that connect attendees with a brand in a more immersive way.
With that said, our experience has also shown us that maintaining the human connection element at a trade show is critical. Pair your VR experience with an in-person meeting, and you’ve got a winning combo sure to increase engagement.
New technology and trends give your brand a unique opportunity to display something fresh and exciting at every show you attend. Learn best practices for designing a cool exhibit that drives results for your brand with our free resource. Download The Ultimate Guide to Designing a Trade Show Booth today!