Marketing Managers know that it’s critical for your budget to align with your design. But, doing that is often tricky when trade show designers surprise you with hidden fees and line-item budgets that don’t actually include all your costs.
Let’s take a look at the benefits of true price transparency, and how the approach of some companies just doesn’t add up to success for your brand.
Hidden Costs Sink Projects
Hidden costs are the enemy of every trade show budget. For many brands, creating a trade show budget is something that happens once a year, when money is set aside for different projects. If you get stuck with a bunch of hidden fees, it forces you to cut costs somewhere else, or take money away from other areas of your business.
These are some of the common fees we often see
- Handling fees
Shipping, storage, handling, maintenance, and labor are all necessary to keep a booth you own in show-ready shape. But, the line-item budgets that most companies create don’t include these ongoing costs in their quotes, even though maintenance and logistics costs can represent 10-20% of your total booth cost, shelled out on an annual basis.
The line-item budgets that most companies create don’t include these ongoing costs in their quotes, even though maintenance and logistics costs can represent 10-20% of your total booth cost, shelled out on an annual basis.
Hold Your Exhibit Design Company Accountable
Don't accept hidden fees from your exhibit designer. Companies should be held accountable for booth costs with a line-item budget that includes every single fee associated with your exhibit. You work hard to create a budget that makes sense for your marketing goals and your overall financial strategy. Your exhibit design company should respect that hard work with a design price that you can count on.
We believe everyone deserves true price transparency, which is why all of our custom rentals come with a guaranteed price. No hidden fees, and no surprises. It's not just our belief, it's one of our brand promises.
Want to learn more insider tips about trade show design? Download our white paper: The Ultimate Guide to Designing a Trade Show Booth.