Imagine the final hours of a show, when cheap swag and unread pamphlets begin to overflow from garbage cans all around the show floor. Estimates peg the trade show industry as one of the most wasteful in the world, creating over 600,000 tons of garbage every year.
But cheap water bottles and unwanted swag aren’t the only things that are getting tossed in that giant trash pile. One of the most significant sources of trade show waste is the booth itself.
When brands buy booths, it’s common only to use them a few times before they get tossed. Why? Because reusing the same booth year after year doesn’t reflect updated marketing goals, brand messaging, or current trends.
We believe there's a better solution.
Renting Supports Sustainability
When you rent a trade show booth, you’re supporting sustainability by reusing elements of your booth year after year. But that doesn’t mean you’re committing to a stale booth design. The opposite is true.
By renting, you can make a custom rental exhibit year after year. So you never show up to a trade show with the same tired design. That flexibility isn’t possible if you purchase a booth ... unless you are buying a new booth every year and trashing the old one to boot.
Another way to support sustainability is by utilizing reusable materials that don’t negatively impact the environment. For example, instead of plywood structural pieces, you could use aluminum framing that can be adjusted and reassembled in countless combinations.
Beyond renting, you can boost your sustainability score by cutting down on the smaller pieces of waste that always end up in the trash, like printed catalogs and pamphlets. By switching to digital materials, you can share information with clients without having to waste paper. And as far as swag goes, aim for items that won’t just get tossed in the trash. Instead of a thousand cheap water bottles, consider a larger item that you can raffle off. It’s not only more sustainable, but it’s also a way to engage attendees with an exciting event.
Want to learn more about renting and sustainability? Download our free resource: 3 Pitfalls of Owning a Trade Show Exhibit.