Lots of businesses still rely on traditional org charts, where business decisions trickle down from leadership into more concrete tasks, organized by specific departments.
But, just because it’s common doesn’t mean it’s always the best approach for improving customer experiences.
That’s why we took a look at our org chart and decided to ditch it in favor of a new structure. Now, we’re running a client-first ecosystem. Here’s how it works.
Organizing for Equality
“An ecosystem puts all of the people and departments in equal standing with one another. No group is more important than the other. We are all needed equally to do the quality of work we provide.” Rhiannon Andersen, Steelhead CMO and co—owner.
When everyone is working together toward an end goal, we’re able to work more collaboratively as a team. That benefits customers because they’re able to collaborate directly with various departments to achieve their ultimate design.
“It’s a math equation really — when the entire team is built and coached with the ecosystem in mind, the clients have the benefit of all Steelheaders engaging,” says Andersen.
The Benefits of a Client-First Ecosystem
When marketing managers are working with an org that promotes a client-first ecosystem, they're directly supported by our entire company rather than a single person. That results in exponential, awesome customer service.
Here are just some of the benefits of a client-first ecosystem.
- Faster communication
- Direct collaborations with specific departments
- More robust support services
- More attention to detail
- Greater accountability
When you’re searching for a new exhibit design company, ask about their organizational structure and how it impacts your experience as a client. Want more tips on choosing a new design firm?
Download our white paper: How to Evaluate and Choose a New Exhibit Design Company.