Exhibit Basics

  • Client: Adobe 
  • Show: Adobe Summit
  • City: Las Vegas
  • Size: 70ft x 100ft
Adobe Max

Adobe needed an event space as diverse as their suite of software tools. We responded with a design that maximized product demo areas and allowed lots of opportunities for booth staff to engage with attendees through interactive games and other features.

In one corner, we setup a theater to showcase Adobe’s latest marketing materials. Up above, huge hanging signs provided distinction between the company’s cloud services and central business. And below, towers made from aluminum framing and custom SEG fabrics created visual aids so attendees could navigate the booth easily.